The data: Most US retail websites are not fully optimized for AI visibility, according to Adobe’s AI Content Visibility Checker.

By the numbers:

• The average score for US retail homepages was 75%, indicating that roughly one-quarter of the content on those pages is unreadable by AI crawlers.
• Category-level pages scored 74%, indicating a similar level of unreadability.
• Individual product pages came in lower, at 66%.

What it means: The findings suggest that most retailers are currently ill-prepared to manage a shift to AI platform-led discovery. As AI platforms reshape how people discover products, they may surface different formats and content types compared with traditional search. Companies that leave sizable chunks of content unreadable for LLMs—especially on product pages—risk being less visible as consumers rely more heavily on ChatGPT, Gemini, and other platforms for shopping research and recommendations.