HBO Max Is Here. Now What?

Audio by eMarketer Editors  |  Jun 2, 2020
Download
HBO Max Is Here. Now What?
Share
Topics
eMarketer Podcast
United States

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.

Subscription Video-on-Demand (SVOD) Subscribers Worldwide, by Service Provider, 2020 & 2025 (millions)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Made possible by

LinkedIn

Grow your business with LinkedIn ads

At LinkedIn, we help marketers drive the results they care about most, from building their brand all the way to converting revenue and driving growth. Start reaching your target audience on the world's largest professional network today and launch your first ad campaign with $100 on us. Learn more

Related Charts & Analysis

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
Audio
The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Ad spending will remain strong despite a looming recession
Article
Ad spending will remain strong despite a looming recession
Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs
Article
Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs
US Social Media Usage 2022
Report
US Social Media Usage 2022
US Time Spent with Media 2022
Report
US Time Spent with Media 2022
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Audio
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Amazon ends $7.7B quest to purchase cricket rights
Article
Amazon ends $7.7B quest to purchase cricket rights
Netflix’s rumored Roku acquisition is interesting but unlikely
Article
Netflix’s rumored Roku acquisition is interesting but unlikely
Analyst Take: Digital video usage gains ground in France and Germany
Article
Analyst Take: Digital video usage gains ground in France and Germany

Daily News

Gen Z social usage rising as their parents start to log off
Article
Gen Z social usage rising as their parents start to log off
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Here’s when cord-free viewers will outnumber pay TV’s
Article
Here’s when cord-free viewers will outnumber pay TV’s
Is brick-and-mortar outpacing digital in consumer spending?
Article
Is brick-and-mortar outpacing digital in consumer spending?
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Article
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
Article
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
How brands are responding to consumers' inflation concerns
Article
How brands are responding to consumers' inflation concerns
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
What consumers want from loyalty programs
Article
What consumers want from loyalty programs
Understanding your customers with segmentation | Sponsored Content
Video
Understanding your customers with segmentation | Sponsored Content
Will inflation and uncertainty affect brands’ influencer marketing spend?
Article
Will inflation and uncertainty affect brands’ influencer marketing spend?
Spotify tries to solve its Gen Z podcasting problem
Article
Spotify tries to solve its Gen Z podcasting problem
Around the World with … Livestream shopping
Audio
Around the World with … Livestream shopping
Amazon’s people problem poses an existential threat to its customer experience
Article
Amazon’s people problem poses an existential threat to its customer experience

Latest Reports

US Account Opening Benchmark 2022
Report
US Account Opening Benchmark 2022
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
The Era of Uncertainty: Stablecoins
Report
The Era of Uncertainty: Stablecoins
The Insurance CMO Report 2022
Report
The Insurance CMO Report 2022
Spotlight: Marketing Measurement
Report
Spotlight: Marketing Measurement
The Era of Uncertainty: Buy Now, Pay Later
Report
The Era of Uncertainty: Buy Now, Pay Later
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
US Social Media Usage 2022
Report
US Social Media Usage 2022
TV Ad Spending 2022
Report
TV Ad Spending 2022
Demographic Snapshot: LGBT+
Report
Demographic Snapshot: LGBT+
Video Game Marketing and Monetization 2022
Report
Video Game Marketing and Monetization 2022

Popular on Insider Intelligence

Gen Z social usage rising as their parents start to log off
Article
Gen Z social usage rising as their parents start to log off
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Spotlight: Marketing Measurement
Report
Spotlight: Marketing Measurement
Here’s when cord-free viewers will outnumber pay TV’s
Article
Here’s when cord-free viewers will outnumber pay TV’s
Is brick-and-mortar outpacing digital in consumer spending?
Article
Is brick-and-mortar outpacing digital in consumer spending?
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Article
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
Article
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
The Era of Uncertainty: Buy Now, Pay Later
Report
The Era of Uncertainty: Buy Now, Pay Later
How brands are responding to consumers' inflation concerns
Article
How brands are responding to consumers' inflation concerns
The Era of Uncertainty: Stablecoins
Report
The Era of Uncertainty: Stablecoins
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
The Insurance CMO Report 2022
Report
The Insurance CMO Report 2022

"Behind the Numbers" Podcast

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
Audio
The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants
Audio
The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Around the World with … Livestream shopping
Audio
Around the World with … Livestream shopping
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
Audio
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Audio
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?
Audio
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride marketing
Audio
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
Audio
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
Audio
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Audio
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok
Audio
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

Trending in United States

Gen Z social usage rising as their parents start to log off
Article
Gen Z social usage rising as their parents start to log off
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Here’s when cord-free viewers will outnumber pay TV’s
Article
Here’s when cord-free viewers will outnumber pay TV’s
Spotlight: Marketing Measurement
Report
Spotlight: Marketing Measurement
Is brick-and-mortar outpacing digital in consumer spending?
Article
Is brick-and-mortar outpacing digital in consumer spending?
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Article
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
The Era of Uncertainty: Buy Now, Pay Later
Report
The Era of Uncertainty: Buy Now, Pay Later
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
What consumers want from loyalty programs
Article
What consumers want from loyalty programs
How brands are responding to consumers' inflation concerns
Article
How brands are responding to consumers' inflation concerns
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
Article
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
The Era of Uncertainty: Stablecoins
Report
The Era of Uncertainty: Stablecoins
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022