The retail industry’s forced transformation has yielded profound shifts in consumer behavior, retailer experience and brand expectations.
Earlier this year we published our report, “The Future of Retail 2020: Top 10 Trends Shaping the Year Ahead”—but amid a global pandemic, the landscape has changed dramatically. As we revisited these trends, we realized that not only do these trends hold up in this new reality, but in most cases, the coronavirus has accelerated their trajectories.
In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman examines these trends against the changing backdrop and offers insight on how retailers and brands should prepare for the post-coronavirus environment.
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Watch this webinar, made possible by Neustar, and explore:
- Our updated forecasts for US consumer spending on retail and ecommerce
- How the global pandemic has sped up the trajectory of eMarketer’s top 10 trends
- What innovations will reshape physical retail once doors reopen