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JPMorgan’s strategy for acquiring wealthy customers is underway

The news: Last year, we covered JPMorgan’s new “financial center” branch concepts in New York City and San Francisco, aimed at attracting a mass affluent customer base—those with over $750,000 in deposits and assets.

And recently JPMorgan announced it’ll open 14 new financial centers in targeted areas, and expand accessibility beyond those regions, per Business Insider.

The details: The new centers will be in California, Florida, Massachusetts, and New York—with specific mentions of Palm Beach in Florida and Madison Avenue in New York City. And the bank is aiming for 31 total financial centers across the US by the end of 2026.

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