The data: In 2022, about 74% of health system executives will likely invest in technology that supports patient access and convenience (like self-scheduling, bill-pay, and price transparency tools), per a December 2021 KLAS and Center for Connected Medicine Report.
Why it’s worth watching: In 2021, consumers demanded their digital healthcare experience to match their retail one—and healthcare execs are finally reacting.
Major online retailers like Amazon are increasingly offering consumers flexible payment options like Buy Now, Pay Later (BNPL)—and consumers want to see these sorts of payment plans in healthcare, too.
Plus, most healthcare consumers want convenient self-scheduling options:
What’s next? Platforms like Cedar, Waystar, and InstaMed tout easy-to-use digital billing and self-scheduling options, which could be quick fixes for health systems lagging on seamless online healthcare experiences.
For example, Cedar’s platform enables health systems to send patients email and text reminders about their healthcare bills, and also lets them set up a payment plan.
Investing in tech like Cedar’s and Waystar’s could help health systems keep their patients engaged and ensure their patients aren’t going elsewhere for care: