The trend: We’ve covered banking customer anxieties about inflation, tariff chaos, and broader economic warning signs. Banks have been offering products and advice to help customers plan for the future and strengthen their financial standings. But some financial institutions (FIs) may be failing to address customers’ more pressing financial needs.
What they’re worried about: The Financial Brand recently covered how consumer demand for financial advice significantly shifted to immediate, short-term concerns between 2021 and 2025. That’s because:
- Only 42% of consumers consider their finances stable.