January 15, 2020

US Facebook Ad Revenues, Political* vs. Nonpolitical, 2018-2020 (% of total and billions)


This chart shows the amount of political vs. nonpolitical ad spending on Facebook in the United States for 2018, 2019 and 2020.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.