December 3, 2019

Account-Based Management Target Account Awareness Challenges Faced by US B2B Professionals, Sep 2019 (% of respondents)


Chart shows the challenges faced by B2B professionals located primarily in the United States in account-based marketing (ABM) target account awareness. Challenges include understanding the best way to reach target accounts, shielding awareness efforts from budget waste, understanding if target ... accounts are aware of the brand, and not having the right technology tools. More