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July 13, 2018

Comparison of Amazon Search vs. Google Search Cost per Click (CPC) and Clickthough Rate (CTR) According to US Senior Ad Buyers, July 2018 (% of respondents)

Description

US senior ad buyers were asked whether their clients had higher CPC and CTR on Amazon search compared to Google search. Responses included higher, about the same and lower.

Featured In

Amazon Advertising 2018

Chart Title

Comparison of Amazon Search vs. Google Search Cost per Click (CPC) and Clickthough Rate (CTR) According to US Senior Ad Buyers, July 2018 (% of respondents)

Publication Date

July 13, 2018

Sources

Source information is only available to PRO subscribers.

Featured In

Amazon Advertising 2018
Topics
Clickthrough Rate (CTR)Cost per Click (CPC)Retail CategoriesPaid SearchMedia BuyingUnited States