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Two-Thirds of Display Spending in France Is Programmatic

On mobile, programmatic’s share is even higher

London, UK (September 14, 2016) — eMarketer predicts that programmatic digital display ad spending in France will grow by more than 30% this year to reach €555.65 million ($616.46 million), accounting for almost two-thirds of all display advertising. According to eMarketer’s first-ever forecast of the French programmatic market, further double-digit growth over the next couple years will push spending to €751.5 million ($833.75 million) by the end of 2018.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on September 15, 2016.