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eMarketer: US Programmatic Ad Spend Tops $10 Billion This Year, to Double by 2016

Automated ads will account for nearly 50% of US digital display market in 2014

NEW YORK, NY (October 16, 2014) — Programmatic is one of the hottest buzzwords in today’s advertising market, and with good reason. According to new figures from eMarketer, US programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45.0% of the US digital display advertising market.

2014 has seen the most dramatic growth and expansion in programmatic advertising to date, and eMarketer expects significant increases ahead thanks to the build-out of private marketplaces and programmatic direct deals, as well as continued maturation in both mobile and video advertising. We expect spending to increase another 47.9% next year and to double this year’s total by 2016, when it will reach $20.41 billion, or 63.0% of US digital display ad spending.

Read the full press release for eMarketer’s latest figures on US programmatic ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on October 16, 2014.