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eMarketer: Mobile to Surpass Newspapers for UK Ad Spending

Mobile continues to drive digital ad growth in the UK

LONDON, UK (March 10, 2014)—Mobile ad spending in the UK continues to show significant growth and is expected to rise 90.0% this year to nearly £2.26 billion ($3.53 billion), up from about £1.19 billion ($1.86 billion) in 2013, according to eMarketer’s latest UK ad spending estimates. By 2018, eMarketer expects mobile to claim more than one-third of total paid media spending in the UK.

Read the full press release for eMarketer’s latest figures on UK digital ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 10, 2014.