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eMarketer: Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017

Instagram will surpass Google, Twitter in US mobile display ad revenues by 2017

NEW YORK, NY and LONDON, UK (July 27, 2015) — Instagram will bring in $595 million in mobile ad revenues worldwide this year, according to eMarketer’s first-ever forecast of how much advertisers will spend on the social network.

We expect to see rapid growth in Instagram’s ad revenues this year and throughout the forecast period—driven by high demand for the social network’s new ad products, which will expand beyond branding to include direct response, the ability to buy ads via an API, and enhanced measurement and targeting features.

Read the full press release on our first-ever Instagram advertising report.

For more information:

Douglas Clark
PR Manager, North America
+1-646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Posted on July 27, 2015.