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Archive for December, 2011

December 16, 2011: eMarketer in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Media Study Detects Boost in TV, Mobile Use
America’s continued love for couch surfing combined with America’s new found love for their mobile devices–with usage exceeding an hour a day–brought the overall average time spent on major media to 693 minutes per day, reports research firm eMarketer. Read more.

Bloomberg BusinessWeek – Facebook Lawsuit Against Ads Given Go-Ahead by U.S. Judge
Facebook Inc., the world’s most used social-networking service, can be sued by people who claim showing advertisements that their friends apparently like violates a California law regarding commercial endorsements. Read more.

Advertising Age – Ten Most Important Mobile Moments of the Year
In October, eMarketer revised mobile-device ad spending estimates upward, to $1.23 billion. It’s a drop in the ocean compared with the $31 billion projected for online-ad spending but still a significant milestone. Read more.

Associated Press – Saudi prince invests $300 million in Twitter
Saudi billionaire Prince Alwaleed bin Talal and his investment company said Monday they are investing a combined $300 million into Twitter, giving the microblogging site a cash boost as it looks to entice more users and paying advertisers. Read more.

AdWeek – Which Titles Have the Largest Mobile Audience?
For all the talk about tablet and e-reader adoption, smartphones are still one of the ways magazines are reaching sizeable numbers of readers, and in some cases exceeding their print circulation. Read more.

MSNBC – We’re reading our phones, not print
Americans now are spending more than a hour a day with their cell phones, more time than they do with print media. And TV time? That’s up, too, whether it’s live TV or DVR programs or DVDs, and still the biggest in terms of where we focus our media attention. Read more.

USA TODAY – CEO calls Zynga his ‘crowning achievement’
Before Zynga traded its first share on Friday, nervous investors in the social-gaming company didn’t know whether to expect a killing or to be killed. Read more.

PaidContent – Time Spent On Mobile Way Ahead Of Ad Dollars Spent On Mobile
People spent 30 percent more time on their mobile devices over the last year than they did the year before, and also spent more time on mobile than they did on newspapers and magazines combined, according to new research from eMarketer. Read more.

Advertising Age – Facebook Plans First Foray Into Mobile Ads
Facebook plans its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible initial public offering, according to two people with knowledge of the matter. Read more.

Posted on December 19, 2011.    

eMarketer Webinar: Key Digital Trends for 2012

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Debra Aho Williamson

To listen and watch playback of the webinar, Key Digital Trends for 2012, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer.

The webinar will address these key questions:

  • What effect will economic conditions have on the online advertising landscape?
  • What role will social media play in companies’ marketing strategies?
  • How will emerging technologies affect marketers, retailers and content owners?

About the Speakers:

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Debra Aho Williamson is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.

Sponsored by IBM.

Posted on December 15, 2011.    

Mobile Passes Print in Time-Spent Among US Adults

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Despite ‘Cord-Cutting’ Fears, TV Sees Gain in Viewing Time

NEW YORK, NY (December 12, 2011)—US adults now spend more time on mobile devices each day than they do with print media, according to a new forecast by eMarketer. Meanwhile, time spent watching traditional TV—whether live or recorded on a DVR or DVD—is also increasing, despite industry fears of online encroachment and consumer “cord-cutting.”

The average adult consumer has spent 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year, eMarketer estimates.

Time spent with the internet and mobile phones was also up—by 7.7% and 30%, respectively—and while adults are spending less time than last year with radio and print publications, the increases to TV and digital also mean an increase in total time spent with media, to 11 hours and 33 minutes.

Mobile’s 30% jump from 2010 helped propel it past the 1-hour-per-day mark, compared to just 44 minutes with print magazines and newspapers combined.

eMarketer forms its estimates of time spent with media based on a meta-analysis of data from dozens of research sources, including survey and study data. TV and video includes any type of video watched on a traditional TV set, while all online video activities are included in the internet category. Time spent with each medium is averaged across the whole US adult population, not just users of the respective medium. Time spent with each medium also includes all time spent with that medium, regardless of multitasking, so an hour of watching TV while simultaneously on the internet is considered an hour of each activity.

Shifts in ad spending remain behind the shifting consumption patterns of the US population. While TV is clearly getting its fair share of dollars, the amount of ad spending going toward digital does not yet reflect the amount of time consumers have invested in these areas of their lives. Mobile, for example, has a more than 10% share of adults’ media time each day, but less than 1% of ad dollars, eMarketer estimates. On the flip side, newspapers and magazines continue to command ad dollars far ahead of their importance in consumers’ day.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056
Twitter

Posted on December 12, 2011.    

December 9, 2011: eMarketer in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Yahoo’s Board Games Risk Shareholder War
Silver Lake may be the yin to Yahoo’s Jerry Yang, but shareholders should at least get a say in the matter. The Internet giant is not-so-giant anymore. Its business, not to mention its stock, have been depressed for years as rivals Facebook and Google have leaped ahead in online advertising. Read more.

The Wall Street Journal – The $100 Billion Question That Looms for Facebook Fans
As initial valuations go, $100 billion is a big number to ask. But at least Facebook has a business model to buy into. Read more.

The New York Times – ‘Ford’ of Tech Companies, AOL, Must Keep Innovating, C.E.O. Says
Analysts at the research firm eMarketer estimated that AOL’s portion of display revenue in the United States would decline to 4.2 percent this year, from 4.8 percent in 2010. At the same time, AOL subscriptions have sagged. Read more.

Agence France Presse – “Cyber Monday” sizzles with US online shopping
“Overall, it is certainly shaping up to be a good season,” said eMarketer principal analyst Jeffrey Grau. “E-commerce is sort of reshaping the holiday shopping landscape.” Read more.

Associated Press – Twitter simplifies in bid to engage more users
The research firm eMarketer estimates that Twitter’s ad revenue will approach $140 million this year and rise to $260 million next year. As a privately held company, Twitter doesn’t disclose its revenue. Read more.

Reuters – Amazon’s advertising push gains steam
Amazon.com Inc is known as the world’s largest online retailer, but the company is aggressively expanding in online advertising, putting it on course for a clash with Google Inc, the leader in the space. Read more.

Bloomberg – Google’s AdMeld Deal to Clear U.S. Antitrust
Google Inc.’s $400 million acquisition of AdMeld Inc. has been recommended for antitrust approval by U.S. Justice Department staff attorneys, two people familiar with the matter said. Read more.

Advertising Age – Twitter Launches Self-Serve Ad Platform With Small Group
Twitter began the roll-out of its long-awaited self-serve ad platform with electronic payments enabled — a cornerstone of its revenue model — in mid-November with a group of fewer than 20 advertisers. Read more.

MediaPost – M-Commerce To Hit $6.7B In 2011
Mobile commerce will nearly double to $6.7 billion this year — fueled by rising smartphone adoption and growing mobile Web use, according to a new eMarketer forecast. Read more.

Posted on December 9, 2011.    

US M-Commerce Sales to Grow 91% to $6.7 Billion in 2011

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Sales will nearly double this year and more than quadruple again by 2015

NEW YORK, NY (December 1, 2011)—Mobile commerce is still small compared to the overall ecommerce market, but m-commerce sales are on a steep upward trajectory, thanks in part to increasing adoption of smartphones and rising mobile internet usage, according to a new forecast by eMarketer.

eMarketer estimates mobile commerce sales will reach $6.7 billion this year in the US—a tiny fraction of overall retail sales, to be sure, but a 91.4% increase over 2010. Next year, sales will rise another 73.1% to $11.6 billion.

“Mobile commerce is growing at a fast clip—and it’s acting as an engine of overall ecommerce growth, by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store,” said eMarketer principal analyst Jeffrey Grau, author of a forthcoming report on mobile buying.

eMarketer’s estimates of mobile sales are based on a meta-analysis of data from research firms as well as overall trends in mobile ownership and usage. M-commerce sales include sales of physical goods as well as travel and event tickets purchased via mobile, but exclude digital downloads and usage of mobile phones as a point-of-sale payment mechanism. eMarketer’s estimates for m-commerce sales do not include purchases made from tablet devices.

eMarketer forecasts 37.5 million US consumers ages 14 and up will make at least one purchase on their mobile phone next year, up from 26.8 million this year. The vast majority of that group will be smartphone owners, at 97% in 2012. Overall, 72.8 million mobile users will research or browse items on their phone next year but not necessarily make a purchase.

“For years, the trend has been for consumers to research products online, then go buy in-store,” said Grau. “But as the industry improves its slate of mobile offerings, consumers are increasingly visiting stores to research products, then go buy something else on their mobile devices.”

It means brick-and-mortar retailers run an ever-greater risk of becoming showrooms for Amazon.com and other online retailers—though the shift to mobile shopping can benefit them as well, Grau added.

“If a retailer has robust mobile offerings, it can steer in-store shoppers to look online for more information or find out-of-stock sizes and items on its own mobile site or app,” noted Grau, “retaining the sale via a different channel.”

Auction sites like eBay and flash sales sites like HauteLook also benefit significantly from rising mobile commerce, as the convenience of the mobile channel tends to attract shoppers keeping tabs on time-sensitive deals, Grau added.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056
Twitter

Posted on December 1, 2011.