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Latest Articles

  • Wednesday, April 16, 2014
  • Social Media Advertisers in Canada Favor Nonpaid Strategies

    Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.

  • Tuesday, April 15, 2014
  • IAB Rising Stars Ads Outperform Standard Banners

    Because of their larger size, the Interactive Advertising Bureau Rising Stars ads are seeing more success than standard placements. Rising Stars are performing even better on mobile, which is driving greater message recall—as well as better brand reputation.

  • Traditional or Digital Ads? Millennials Show Mixed Feelings

    Many millennials say that traditional and digital ads are equally effective. But, with the exception of TV, research finds that they’re more influenced by digital advertising. Still, millennials are more likely to ignore online ads than they are traditional ones.

  • UK Key Trends for 2014: Ecommerce Pushes the Limits with Mobile

    The UK’s ecommerce market is ramifying further as mobile penetration rises. Yet while mobile devices play an ever-greater part in shopping and buying habits, retailers must keep up with new, complex consumer behavior, according to a new eMarketer report.

  • Digital Buying Is on the Rise in Mexico

    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.

  • Wednesday, April 09, 2014
  • Mobile Search Reshapes the Path to Purchase

    Consumers still prefer to complete purchases on desktops, but mobile search is playing a key role at the beginning of the purchase path, according to a new eMarketer report. As a result, marketers are looking to build a consistent experience for consumers across platforms.

  • Wearable Devices Shift from Accessories to Ad Platforms

    As wearable tech usage surges, advertisers are looking to such devices as an ad platform. Wearable device connections are expected to jump more than 704.5% between 2013 and 2018, and mobile data traffic on wearables will also see large increases.

  • Big Data Needs to Be Smart Data for UK Marketing Professionals

    Marketing professionals in the UK realize the potential benefits of big data and are either using it now or plan to do so in the near future. But one of the biggest challenges they face is figuring out just how much of this data is correct or useful.

  • Future Is Upbeat for Digital Music Services in Canada

    Consumers in Canada are rapidly adopting digital music services. Men and younger adults are the most likely to turn up the volume on digital devices.

  • Tuesday, April 08, 2014
  • SMBs Up Website Spending

    Company websites are poised to see the highest increase in digital ad spending by small and medium-sized businesses (SMBs). However, an overwhelming majority of SMBs still aren’t optimizing their sites for mobile.

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