Latest Articles

Wednesday, April 09, 2014
Big Data Needs to Be Smart Data for UK Marketing Professionals
Marketing professionals in the UK realize the potential benefits of big data and are either using it now or plan to do so in the near future. But one of the biggest challenges they face is figuring out just how much of this data is correct or useful.
Future Is Upbeat for Digital Music Services in Canada
Consumers in Canada are rapidly adopting digital music services. Men and younger adults are the most likely to turn up the volume on digital devices.
Tuesday, April 08, 2014
SMBs Up Website Spending
Company websites are poised to see the highest increase in digital ad spending by small and medium-sized businesses (SMBs). However, an overwhelming majority of SMBs still aren’t optimizing their sites for mobile.
Game Apps Are No. 1 for Amazon, Apple and Google
US mobile users spend far more time with apps than the internet itself, and gaming grabs the largest share of app time. As a result, games lead in number of downloads from the Apple App Store and Amazon Appstore, as well as installs on Google Play devices.
Parents Failing to Keep Kids Safe Online in the UK
Kids in the UK are getting increasingly digital, with levels of device usage rising fast. But in many cases, parents are failing to put adequate protection in place on these devices, leaving their children open to inappropriate content.
Affluents in Mexico Overindex for Smartphone, Tablet Usage
Consumers in the top socioeconomic categories in Mexico (AB and C+) represent about 21% of the population, according to a new eMarketer report. Unsurprisingly, affluents in the country overindex for mobile usage across devices.
Monday, April 07, 2014
Social Usage During TV Time Still Small
Social media has a long way to go before it becomes a standard part of TV viewing, according to research, which found that just 16.1% of viewers used a social platform when watching a program. Millennials are the age group most likely to engage in social TV.
How Are You Measuring Ad Viewability?
Advertisers and publishers turn to ad verification to validate the delivery of display ads, and perhaps nowhere is that validation gaining more attention today than with viewability, according to a new eMarketer report. But as statistics suggest that viewability causes significant ad spending waste, advertisers are demanding a standardized measurement system.
Mobile Marketing in Spain Worth Over €110 Million in 2013
Total spending on mobile marketing in Spain rose nearly 20% last year, according to national sources. As a result, marketers are working harder to get their messages seen by mobile phone and tablet users.
Friday, April 04, 2014
Live Online Video Popular for Business Communications
Live online video is the No. 1 choice for business communications, beating out social media platforms by a long shot. Desktops are still the most common way to watch live online business video, though smartphones and tablets are catching up.
Twitter’s TV-Centricness Dials Up Sprint’s ‘Framily’ Effort
In an interview with eMarketer, Scott Zalaznik, vice president of digital at Sprint, talks about the telecom’s Oscar success and how he sees a great deal of synergy between Twitter and TV. A live event works great for Twitter, he says, because live TV is very much in the moment, which is what Twitter is all about.
Third-Party Providers Drive Mobile Payments in China
China’s mobile payments landscape is in its infancy, even as the country’s mobile commerce market is emerging as one of the largest in the world, according to a new eMarketer report. Companies outside of the traditional financial services sector are driving much of the activity and innovation around mobile payments in the country.
In the UK, Consumers Not Interested in Paying for Digital News
UK consumers currently have shown little interest in paying for digital news, with around three-quarters preferring the “free” paywall model. Recent research finds that this won’t be changing anytime soon.
In Canada, Social Media Usage Is a Tale of Two Languages
Language and geography pose major differences in social media behavior in Canada. French speakers in Quebec look at brand posts as closely as they look at those from friends, while English speakers in the rest of Canada show little interest in what brands have to say.
Thursday, April 03, 2014
Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014
Digital ad spending worldwide will grow 14.8% this year to reach $137.53 billion and claim over one-quarter of all ad dollars, according to new eMarketer estimates. While the US is the biggest spender on digital ads, the UK boasts the highest share of the digital ad spending pie.
Landing Pages Are the Top Channel Used with Email Marketing
An overwhelming majority of marketers use landing pages as part of their marketing efforts, and research finds that these are a key feature of email programs. Emails with mobile responsive landing pages are also popular.
UK Consumers Still Wary of Digital Currency
Digital currency is far from popular in the UK, according to research. A lack of knowledge is one of the biggest barriers to usage.
Mobile Connection Uptake Plateaus in Chile
Mobile connection uptake has finally stalled in Chile, with a 1.2% drop bringing the total down to 23.7 million in 2013. Still, mobile connection penetration has stabilized at about 130% since 2011. Meanwhile, growing mobile internet usage signals an ongoing migration to advanced mobile devices.
Wednesday, April 02, 2014
US Smartphone Usage Nears UK Levels
US smartphone users are gaining ground on those in the UK, eMarketer estimates. Android is the operating system of choice in both countries, but iOS claims a greater share of the US smartphone market than it does in the UK.
B2Bs Face a Mobile-First Future
Smartphones and tablets are poised to become the go-to devices for most business contexts in the near future, according to a new eMarketer report. Trends such as “bring your own device” are driving this shift.