Thursday, May 16, 2013
The vast majority of agencies and advertisers are now targeting their digital display ads, and social and third-party data are leading data sources for differing types of campaigns’ targeting efforts.
Mobile already accounts for a significant portion of digital budgets in the UK, according to a new eMarketer report, and its role will only get bigger. Better targeting gives mobile an advantage, even as there are still limits for measuring mobile ad performance.
Wednesday, May 15, 2013
Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.
With more than 2 million fans on Facebook, Carnival Cruise Lines has a vibrant social media presence, but it is always looking to reach fresh audiences. To reach out to millennials, in particular, Carnival launched the Carnival Cruise Tunes Spotify playlist.
Between 2011 and 2013, the number of online videos viewed in India doubled. The size of the audience is also rising, though not as fast, as regular viewers tune in more often.
According to research, UK book sales in 2012 were up 4% year over year. But while sales of physical books actually declined by 1%, sales of ebooks more than doubled. Ereaders continue to be popular in the UK, but tablet uptake is the main driver behind this growth.
Tuesday, May 14, 2013
A new eMarketer report finds that video advertising is an exploding digital format. Advertisers are increasingly thinking about their television and video buys together, even as digital video has its own unique capabilities and complexities.
Although often light on resources, small businesses seem to have an intuitive grasp of the potential power of mobile marketing. These smaller firms are putting energy into developing social marketing strategies for potential customers on mobile devices, with a majority ensuring their mobile sites are social media friendly.
Internet users in Russia remain clustered in its largest cities, but among those who do log on, usage is rising, with more than three-quarters of internet users in the country going online every day.
UK consumers use more shopping apps on their phones than their American, French or German counterparts, research shows. eBay is the leading app.
Monday, May 13, 2013
Around the world, Facebook continues to see more users joining the platform, with Asia-Pacific countries making among the biggest leaps. Twitter and Google+ are also making significant strides.
Apps like Citysearch and Yelp see by far the most use among US affluent consumers. Users of these apps view more in-app ads and spend more on mcommerce purchases, making them a highly desirable—and reachable—audience.
In Germany, smartphones running the Android OS are much more popular than Apple's iPhone, and by among the widest margins in Western Europe. But even there, Apple dominates the tablet market—at least for now.
Friday, May 10, 2013
US consumers on smartphones and tablets are increasingly using the devices to view videos, and advertisers are beginning to meet them there, capitalizing on some of mobile video’s unique capabilities. But according to a new eMarketer report, even as investment in the channel rises fast, it will remain a small share of digital ad dollars.
John Dillon, vice president of marketing at Denny’s, spoke with eMarketer about the restaurant chain’s native video ads dedicated to the love of bacon.
Many marketers in Singapore have now put together at least one mobile marketing campaign, and a good portion have made mobile a regular marketing channel. QR codes, in particular, are a popular mobile tactic in the country, followed by mobile-optimized email.
Research shows a skew towards digital advertising among younger consumers in the UK. Over 40% of 14- to 17-year-olds believe that digital ads have greater influence than traditional TV or print ads.
Consumers in Canada are not only cutting the TV cord, they are also moving away from landline-based phone services. By 2015, three out 10 households will be wireless-only, according to research. This will further accelerate multitasking trends on mobile devices.
Thursday, May 09, 2013
Facebook will pass 1 billion active worldwide users this year, according to new estimates from eMarketer. Growth will come from countries like India, Brazil and Russia, along with the Middle East and Africa region, where penetration rates among the population are low.
LinkedIn has served as a useful tool for US financial professionals, who use the social network more than any other for business purposes. More broadly, those in finance regularly rely on social media to stay abreast of expert commentary, research people and keep up with industry news.