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  • Thursday, July 24, 2014
  • Facebook Unpublished Page Posts Up, Creepiness Factor Hopefully Down

    In an effort to provide followers with a more personalized experience, brands and companies on Facebook are shifting their advertising to Unpublished Page Posts, which allow them to target messages to select audiences. While the debate over app install ads continues, those who do run them on Facebook are holding steady.

  • Despite Time Spent, Mobile Sites Grab More Moola than Apps

    eMarketer estimates US retail sales made through mobile devices will total $57.79 billion in 2014 and represent nearly 20% of total retail ecommerce sales for the year. According to a new eMarketer report, mobile websites—not apps—are where consumers funnel their funds.

  • Europe's Affluent Stay Well Connected, Well Informed

    Device ownership among affluent consumers in Europe is on the rise. According to research, more than one-quarter claim to have a smartphone and a tablet as well as a PC or laptop—over triple the percentage who said the same in 2011.

  • Millennials: Mexico's Digital Trendsetters

    Millennials are the ultimate digital consumers in Mexico. The 15-to-34-year-old group represents one-third of the country's population but more than half of internet users, and also dominates social media and the all-important retail category.

  • Wednesday, July 23, 2014
  • Worldwide Ecommerce Sales to Increase Nearly 20% in 2014

    Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014, according to new figures from eMarketer. North America will remain the leading region in B2C ecommerce market share for 2014, but Asia-Pacific is expected to take the top spot by 2015.

  • Bloggers Beautify Posts

    Around three-quarters of bloggers now use at least one image in a blog post, while few use video or audio, according to research. To promote content, nearly all bloggers turn to social media, with most avoiding paid channels.

  • Where Are Location-Based Services Headed in the UK?

    UK consumers are taking to cross-channel options in large numbers when available, according to a new eMarketer report. Location-based services, one cross-channel effort, still cause some trepidation, with privacy a key concern. Yet even these services are being utilized—or at least considered—by UK consumers so long as there is a degree of usefulness inherent in them.

  • Low Smartphone Usage Hinders China's Mobile Banking Growth

    In China, a growing middle class and expanded mobile and internet penetration have driven digital banking usage. Though mobile banking has grown leaps and bounds, low smartphone penetration in the country is holding this back.

  • Advanced Online Banking Users in Canada Still Hold Off on Mobile

    Digital banking use is widespread in Canada. The country has a highly concentrated and sound banking system that offers an array of digital banking services. Online banking has a strong following, although mobile banking is taking some time to catch on among a wider audience.

  • Tuesday, July 22, 2014
  • Pinning? Bet You're Doing It on Mobile

    The overwhelming majority of Pinterest sharing takes place via mobile, according to research. And despite their smaller size, smartphones are the mobile device of choice for pinning on the go.

  • The Numbers Are In: Data-Driven Marketing Spending Still Climbing

    Though spending on data-driven marketing continued its upward slope in Q1 2014, gains in revenues and profitability slowed during the same timeframe. But according to research, investments may have hit a lull, with the majority of marketers planning to keep their spending steady in the second quarter. Meanwhile, most believed profits and revenues would rebound in Q2.

  • Programmatic Making Its Way in the UK

    Trading ads programmatically is becoming increasingly common in the UK. New research suggests that it now accounts for 28% of total digital display advertising in the country, and industry sentiment is that it's only going to get bigger.

  • Monday, July 21, 2014
  • Advertisers Switch to Digital Channels for TV Tune-In

    Tune-in advertising is finding its place online, and broadcasters and syndicators are shifting dollars spent on the tactic toward digital and away from traditional channels such as radio and TV. As mobile continues to claim more of consumers' time, digital tune-in ads are helping advertisers reach their audiences via smartphone or tablet.

  • Get Ready: Commercial Viral Videos to Take Up Even More of Your Time

    Sick of viral videos? Hopefully not, because they're just getting started, with execs saying that social and viral video campaigns will see the most commercial production growth this year. As commercials go digital, senior advertisers face challenges with managing rights and royalties.

  • Germany's Shoppers Head Online for Groceries—but Not to Their Favorite Supermarkets

    More than one-fifth of consumers in Germany already buy food online, and one in six would consider doing so. However, among those who do purchase groceries digitally, buying from the websites of physical stores isn't very common.

  • Friday, July 18, 2014
  • How Old-Fashioned Are Baby Boomer Shoppers?

    Digital tools play a role in boomers' shopping, for research and actual purchases, and according to a new eMarketer report, plenty of boomers are showrooming. However, overall, they tend to be less active digitally than younger consumers.

  • Twitter Exec Shares Insights on Back-to-School Shopping

    In an interview with eMarketer, Ori Carmel, Twitter's vertical marketing manager for retail, discusses the changes that have occurred in back-to-school shopping habits in recent years. Not only is the back-to-school season longer than it ever was, today even little kids are fashion-conscious about their back-to-school choices.

  • In Western Europe, Internet Users Hop (Borders) to Shop

    Cross-border purchasing is still among the most powerful influences on ecommerce in Western Europe, according to a new eMarketer report. Nondomestic ecommerce sales will rise steadily, but not spectacularly, across the EU, with Italy and Spain lagging the UK, Germany and France.

  • Brazil Wins at Something: Digital Ad Spending in Latin America

    Digital ad spending in Latin America will hit $5.29 billion this year thanks to an increase of 28.5%, according to eMarketer estimates. Brazil will lead in mobile and online ad investments throughout our forecast period, while Mexico is expected to see the fastest gains. Meanwhile, Argentina will land at the bottom for both spending and growth.

  • Online Videos Reel In Australia's Men

    The online video viewer audience in Australia skews male and young, according to research. When it comes to video streaming sites, YouTube is far and away the top pick in the country.

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