Source: EMARKETER Forecast, January 2023 - June 2024
Note: internet users of any age who order food through a digital food delivery service on any device at least once per month; excludes Hong Kong
Additional Note: A food delivery service(app or website) is a third party service whose primary function is the ordering and delivering of prepared food, specifically from restaurants (e.g., Meituan). This excludes restaurant-branded apps (e.g., Domino's, Starbucks). A mobile app is a software app developed for use on mobile devices, such as smartphones and tablets.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.