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EMARKETER
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Smart TV Users
Overall
Connected TV Users
Smart TV Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: individuals of any age who use the internet through a smart TV at least once per month; excludes Hong Kong
Additional Note: Smart TVs are TV sets with built-in internet capability.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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