The road to mass adoption of mobile payments in the US has been rough-hewn so far, but some companies, like Dunkin' Brands, have found the secret to a smoother journey. Paul Murray, Dunkin' Brands' director of digital experience, spoke with eMarketer's Rahul Chadha about the key role that loyalty programs play in giving consumers a reason to reach for their smartphone at the point of sale (POS), instead of their credit card. Murray was interviewed as part of eMarketer's August report, "Mobile Proximity and Peer-to-Peer Payments 2018: How Starbucks, Walmart and Zelle are Leading in Mobile Payments."
What do you see as the major challenge to mobile payments?
Adoption is always a challenge for any new technology. It can be a challenge for a lot of brands.