Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Online grocery delivery is exploding in Canada

According to a PayPal-commissioned poll by Maru Group in July 2021, almost three-quarters (72%) of adults in Canada said they like being able to order groceries online, while 38% said the same of grocery click and collect. More than 1 in 5 respondents said they will do more grocery delivery after the pandemic than before.

Remote work is a key driver of food and grocery app adoption. The pandemic pushed more people to work from home, and the trend persists for many white-collar industries. Canada’s remote workers and students used food delivery apps and ordered groceries online in higher numbers: 57% of those ages 18 and older said they used a food delivery app in the past month, versus 42% of total adults, according to a Media Technology Monitor survey from June 2021. For groceries, 27% of remote workers and students ordered online, compared with 19% of adults overall.

The omicron wave has hurt the in-store experience and is likely propping up grocery delivery in early 2022. Shoppers at stores face empty shelves due to supply chain issues and longer lines due to staffing issues. The Canadian Federation of Independent Grocers said staffing shortages at the retail level were between 15% and 25% in January. One of the largest national grocery chains, Metro, reported a surge in online activity in its fiscal Q1 2022 (ending December 18, 2021). “With this rapid spread of omicron, … a lot of people stayed home and went back online or went online,” said Eric La Flèche, the company’s CEO, during the earnings call. The company also reported a 167% increase in online sales over the past two years.