July 11, 2019

US Hispanic vs. Non-Hispanic Digital Buyer Penetration, by Device, Q1 2019 (% of internet users in each group)


This Q1 2019 survey asked US Hispanic vs. non-Hispanic internet users if they made a purchase, and what device they used to make said purchase, in the past month.


Data is from the July 2019 GlobalWebIndex report titled "Commercial Landscape of Hispanics in the USA." 2,556 US Hispanic internet users and 1,360 US non-Hispanic internet users ages 16-64 were surveyed online during Q1 2019.