Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 25, 2019
What Approach Are US Companies Taking Toward Omnichannel Personalization? (% of respondents, March 2019)
Description
Marketers were asked which approach their company uses for omnichannel personalization. Responses include don't have any channels connected, few channels connected, half their channels connected, most channels connected and all channels connected.Note
Data was provided to eMarketer by Evergage.Methodology
Data is from the April 2019 Evergage report titled "2019 Trends in Personalization." 314 marketing professionals worldwide from various industries were surveyed online during February 21-March 21, 2019 by Researchscape International. The majority of the respondents are based in the US (83%) with the rest from Canada, Germany, India, the UK, other non-UK countries and others (16%). Respondents identified their company focus as B2B (33%), B2C (18%) or both (49%) at companies with annual sales of less than $1 million (3%), $1-$9 million (8%), $10-$49 million (11%), $55-$99 million (6%), $100-$499 million (24%), $500-$999 million (13%) or $1 billion or more (35%). Evergage is a company that provides real-time web personalization.Chart Title
What Approach Are US Companies Taking Toward Omnichannel Personalization? (% of respondents, March 2019)Publication Date
April 25, 2019