March 1, 2019

US Native Video Ad Spending, 2017-2020 (billions, % change and % of total video ad spending)


This chart shows US native video advertising spending for 2017, 2018, 2019 and 2020, as well as native video ad spending growth and its share of total video ad spending.


Examples of native digital video ads include rewarded video ads and outstream video ads within a feed or article. Excludes in-stream video ads (e.g., YouTube).


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.