April 9, 2019

How Would US Marketing and Sales Professionals Describe Their Marketing Technology Stack? (% of respondents, Jan 2019)

Description

Advertising, marketing and sales professionals were asked how they spend their budgets to build a marketing stack. Responses include integrated or fragmented best-of-breed architecture, single-vendor suite, limited piecemeal solutions, proprietary technology developed internally or non-existent.

Methodology

Data is from the April 2019 Walker Sands report titled "State of Marketing Technology 2019." 316 US ad, marketing and sales professionals were surveyed during January 2019. Respondents identified their role as C-suite (2%), coordinator/specialist (15%), director (12%), manager (28%), owner/manager (19%), VP (7%) or other (16%) and their department as advertising (13%), marketing (42%) or sales (44%). Their annual marketing budget was less than $100,000 (31%), $100,000-$499,999 (20%), $500,000-$999,999 (9%), $1-$4.9 million (10%), $5-$9.9 million (9%), $10-$49.9 million (7%), $50-$99.9 million (3%) or over $100 million (12%). Walker Sands is a marketing and public relations firm that specializes in media relations for technology companies.
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Chart Title

How Would US Marketing and Sales Professionals Describe Their Marketing Technology Stack? (% of respondents, Jan 2019)

Publication Date

April 9, 2019