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Published: December 18, 2017
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Though marketers are still using social media to influence purchase decisions and drive sales, getting consumers to actually complete a purchase while on a social property is no longer a top priority for most.
"Roughly one-third of US social media users have never bought directly from social media, but close to half have done so via Facebook, either directly through a post or through a link in a post."
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Social Media Platform on Which US Social Media Users Last Made a Purchase Directly from a Social Media Post*, Oct 2017 (% of respondents)
Leading Strategies/Objectives According to US Retail Executives, Feb 2017 (% of respondents)
US Retail Ecommerce Traffic Share Growth, by Marketing Channel, Q2 2016 & Q2 2017 (% change vs. same period of prior year)
Percent of Sales Attributed to Social Buy Buttons* According to Email Marketers in North America, Nov 2016 (% of respondents)
Adoption of Facebook* and Instagram** Social Commerce Features on Brand Sites Worldwide, by Industry, March 2017 (% of total brands tracked by L2)
US Internet Users Who Have Purchased a Product After Discovering It on a Brand's Social Media Post, Aug 2017 (% of respondents)
US Internet Users Who Have Made a Purchase Based on an Ad Seen on Social Media, by Platform, Aug 2017 (% of respondents)
US Social Media Users Who Have Bought Products/Services After Seeing Ads on Select Social Media Platforms, Nov 2014-Nov 2016 (% of respondents)
Primary Social Media Platform that Influences US Social Media Users to Make a Purchase Decision, Aug 2017 (% of respondents)
Sources that Influence US Digital Buyers' Purchase Decisions, by Product Category, Aug 2017 (% of respondents)
Social Media Platforms that Influence US Internet Users' Purchases, by Product Category, April 2017 (% of respondents)
Social Media Platforms that Influence US Internet Users' Holiday Shopping, by Age, July 2017 (% of respondents in each group)
Locations/Channels Used by Internet Users Worldwide When Purchasing Products, by Age, Aug 2017 (% of respondents)
Frequency with Which US Social Media Users Make a Purchase that Begins on a Social Media Platform, Aug 2017 (% of respondents)
Primary Factor that Would Motivate US Social Media Users to Make a Purchase on Social Media, Oct 2017 (% of respondents)
US Marketers Who Are Confident in Their Ability to Create Video Content that Will Drive Views, Purchases and Engagement on Select Social Media Platforms, April 2017 (% of respondents)
Social Media Content Formats that Influence US Internet Users to Purchase a Product, April 2017 (% of respondents)
US Internet Users Who Have Made a Purchase Influenced by a Video on Social Media, by Platform, April 2017 (% of respondents)
Factors that Would Influence US Internet Users to Purchase a Product from a Brand's Social Media Channel, Aug 2017 (% of respondents)
Shopping-Related Activities that US Digital Buyers Conduct via Chatbot, Q1 2017 (% of respondents)
US Pinterest Users Who Have Purchased or Considered Purchasing Products on Pinterest, March 2017 (% of respondents)
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