Plans & Pricing
Does My Company Subscribe?
(% of respondents)
IBM | National Retail Federation (NRF)
Data is from the January 2017 National Retail Federation (NRF) and IBM report titled "Uniquely Generation Z: What brands should know about today's youngest consumers." 15,600 consumers ages 13-21 worldwide were surveyed during August-October 2016. Respondents were ages 13-15 (31%), 16-18 (34%) and 19-21 (35%). Respondents identified their gender as male (50%), female (49%) and prefer not to say (1%). Respondents were from Australia (n=1,200), Brazil (n=1,200), Canada (n=1,200), China (n=1,200), France (n=1,200), Germany (n=1,200), India (n=1,200), Japan (n=1,200), Mexico (n=1,200), the Middle East (n=1,200), South Africa (n=1,200), the UK (n=1,200) and the US (n=1,200).
What Metrics Will Companies Worldwide Use to Measure the ROI of Digital Transformation/Digital Customer Experience Programs? (% of respondents, Q3 2018)
What Are the Top 5 Reasons US Subscription Subscribers Would Unsubscribe? (% of respondents, Nov 2018)
What Are the Top 4 Benefits of Subscriptions According to US Subscription Subscribers? (% of respondents, Nov 2018)
In What Categories Do US Parents* Have Subscriptions? (% of respondents, Nov 2018)
What Are the Top 10 Essential Subscription Box Categories According to US Subscription Subscribers? (% of respondents, Nov 2018)
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