Plans & Pricing
Does My Company Subscribe?
(% of respondents)
IBM | National Retail Federation (NRF)
Data is from the January 2017 National Retail Federation (NRF) and IBM report titled "Uniquely Generation Z: What brands should know about today's youngest consumers." 15,600 consumers ages 13-21 worldwide were surveyed during August-October 2016. Respondents were ages 13-15 (31%), 16-18 (34%) and 19-21 (35%). Respondents identified their gender as male (50%), female (49%) and prefer not to say (1%). Respondents were from Australia (n=1,200), Brazil (n=1,200), Canada (n=1,200), China (n=1,200), France (n=1,200), Germany (n=1,200), India (n=1,200), Japan (n=1,200), Mexico (n=1,200), the Middle East (n=1,200), South Africa (n=1,200), the UK (n=1,200) and the US (n=1,200).
What Do US Internet Users Plan to Do with Their Tax Refunds in 2019? (% of respondents)
What Keeps US Internet Users Returning to a Brand They've Purchased from Before? (% of respondents, Feb 2019)
US Smart Speaker Users Who Make Voice Purchases via Smart Speaker, Jan 2018 & Jan 2019 (% of respondents)
What Are the Operational Challenges Facing US* Retailers Around Implementing Location Data Analytics? (% of respondents, Jan 2019)
What Marketing Channels Do Retail and CPG Marketers Worldwide Use/Plan* to Use? (% of respondents, Sep 2018)
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