Millennials will force large-scale change on the US healthcare industry, according to a new eMarketer report. Reaching younger Americans has become even more mission-critical with the passage of the Affordable Care Act (aka Obamacare), for which success depends upon this generation's buy-in and participation. But millennials show conflicting attitudes toward this topic.
In an interview with eMarketer, Fred Thiel, chairman and CEO of digital ad consultancy Local Corporation, sheds light on consumers' search behavior on various devices and how apps for search figure prominently on smartphones.
Game apps are one of the most popular app genres among millennials in the UK, trumped only by social networking apps. Paid-for apps, though, are largely shunned in favor of those that are ad-supported or else offer in-app purchases.
Overall business-to-consumer ecommerce sales in Latin America will rise 22.1% this year to reach $62.56 billion, eMarketer estimates. Beginning in 2015, that growth will slow rapidly. Brazil is tops when it comes to ecommerce sales in the region, but Argentina is where the growth is.
Android-based devices are the most common among both smartphone and tablet users in China, especially when it comes to smartphones. According to research, around half of tablet users and three-quarters of smartphone users in the country have Android-based devices.
Debates about net neutrality may center today on prioritization of video streams, but they will soon encompass data streams that power everything from entertainment to vital domestic functions. According to a new eMarketer report, once the internet truly becomes the internet of everything, the stakes in the prioritization game will only go higher.
Whether they acknowledge it or not, the majority of TV viewers binge-watch—and those who do express a strong dislike of ads during their viewing time. Among binge-viewers, streaming services are the top platforms of choice; however, a breakdown by age shows different preferences between younger and older watchers.
Openness to mobile wallets is rising in the UK, with smartphone users interested in using such services to collect loyalty points and redeem vouchers on the go—without having to carry around plastic cards and printed coupons. As growth in internet banking usage levels out in the UK, customers are adopting mobile banking rapidly.
eMarketer expects 19.2 million consumers in Argentina to use social networks this year. Predictably, Facebook tops the category in the country, according to research, but the massive gap it has opened with every other property is so wide that some might wonder if there is any competition left.
Airbnb has put a dent in the leisure travel industry. According to a new eMarketer report, the impact of Airbnb is limited today because the service is often used as an inexpensive lodging alternative by younger travelers. Longer term, the threat could be substantial if these young leisure travelers continue to tap Airbnb once they become regular business travelers.
Nearly all digital marketers are undergoing digital transformation. Technology is an important part of such efforts, but understanding the consumer journey is also critical. Still, while CMOs are the most likely to champion digital transformation, they're collaborating with CIOs more than ever.
Content marketing has taken off in Denmark, and social is the top platform for executing the tactic. However, usage doesn't always match impact, and video rules when it comes to content effectiveness. Brand awareness, increasing customer base and upping customer loyalty are the top goals of content efforts.
Digital buyer penetration in Asia-Pacific is high in the region's three most developed markets—Japan, Australia and South Korea—and much lower everywhere else, eMarketer estimates. While China trails in a distant fourth, it accounts for a large majority of digital buyers in the region, thanks to its size.
The number of people in Canada buying goods and services via digital channels will grow 6.5% this year to reach 16.2 million, eMarketer estimates. Even more people will browse or research products digitally. Despite this, Canada still lags the US when it comes to ecommerce.
As new technology brings the world closer to a completely connected future, consumer awareness and familiarity with the internet of things remains low. But, according to a new eMarketer report, that doesn't mean consumers aren't enthusiastic about the idea of a technology-driven world.
Internet users say shipping costs are the biggest digital shopping pet peeve, and these especially irritate female and older shoppers. Same-day and overnight delivery have yet to catch on among most digital buyers, with men and millennials the biggest fans.
Print isn't dead yet in France. According to research, readers in the country still turn to paper when they want to get down to the details or store information. Meanwhile, they're far more likely to use digital media to jump directly to the points they're looking for as well as share information with friends and family.
The "internet of everything"—where the web becomes the conduit for life's activities at home, work and everywhere else—will be the next big advance in connectivity, according to a new eMarketer report. Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money—and forecasts for this relatively untapped market skew high.
Nearly 90% of digital marketers use email marketing frequently—a higher usage level than any other digital program—and they say it's effective for reaching all objectives. As marketers continue to up spending on email, they may want to put some toward mobile optimization: Around three-quarters of internet users say they check email on a smartphone or tablet.
The number of 4G mobile connections in the UK is steadily rising, but consumers aren't rushing to 4G service with any great deal of excitement. Many 3G-only device owners, in particular, can't see what all the fuss is about.
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