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  • Friday, July 25, 2014
  • Could Beacons Push People off the Couch and to the Store?

    Even though most implementations using Bluetooth low energy are still in the experimental phase, beacons have emerged as a topic of interest in 2014. According to a new eMarketer report, improving the in-store experience and collecting consumer data are two reasons for the buzz surrounding beacons.

  • Social TV Effort Is No Sweat for Clorox Bleach

    Following last year's "Bleachable Moments" social TV effort success with ABC's "The Bachelorette," Clorox Bleach went at it again with extensions on Twitter, allowing fans to vote. Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer about the effectiveness of social TV for consumer packaged goods brands.

  • New Delivery Options Let Western Europe's Shoppers Have It Their Way

    The habits and preferences of internet and mobile device users in Western Europe are driving retailers to embrace new delivery options, according to a new eMarketer report. That's leading to rapid advances in click-and-collect, for example, and the availability of local pickup points, including lockers. And retailers that offer digital shoppers a range of delivery speeds and costs can gain a competitive advantage.

  • Online, but Not Mobile, Banking Enjoys Wide Support in Australia

    The banking system in Australia is one of the most developed and concentrated in the world, and several estimates point to wide adoption of online banking among the country's 17.1 million internet users. However, mobile banking usage numbers for the country's 18.9 million mobile phone users are more variable.

  • Brazil's Bankers Get Digital, Both Online and via Mobile

    Brazil is one of the most advanced countries in Latin America when it comes to digital banking, thanks to both high internet and mobile web penetration. Because mobile phone users outnumber internet users, mobile banking use is on par with online banking in the nation.

  • Thursday, July 24, 2014
  • Facebook Unpublished Page Posts Up, Creepiness Factor Hopefully Down

    In an effort to provide followers with a more personalized experience, brands and companies on Facebook are shifting their advertising to Unpublished Page Posts, which allow them to target messages to select audiences. While the debate over app install ads continues, those who do run them on Facebook are holding steady.

  • Despite Time Spent, Mobile Sites Grab More Moola than Apps

    eMarketer estimates US retail sales made through mobile devices will total $57.79 billion in 2014 and represent nearly 20% of total retail ecommerce sales for the year. According to a new eMarketer report, mobile websites—not apps—are where consumers funnel their funds.

  • Europe's Affluent Stay Well Connected, Well Informed

    Device ownership among affluent consumers in Europe is on the rise. According to research, more than one-quarter claim to have a smartphone and a tablet as well as a PC or laptop—over triple the percentage who said the same in 2011.

  • Millennials: Mexico's Digital Trendsetters

    Millennials are the ultimate digital consumers in Mexico. The 15-to-34-year-old group represents one-third of the country's population but more than half of internet users, and also dominates social media and the all-important retail category.

  • Wednesday, July 23, 2014
  • Worldwide Ecommerce Sales to Increase Nearly 20% in 2014

    Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014, according to new figures from eMarketer. North America will remain the leading region in B2C ecommerce market share for 2014, but Asia-Pacific is expected to take the top spot by 2015.

  • Bloggers Beautify Posts

    Around three-quarters of bloggers now use at least one image in a blog post, while few use video or audio, according to research. To promote content, nearly all bloggers turn to social media, with most avoiding paid channels.

  • Where Are Location-Based Services Headed in the UK?

    UK consumers are taking to cross-channel options in large numbers when available, according to a new eMarketer report. Location-based services, one cross-channel effort, still cause some trepidation, with privacy a key concern. Yet even these services are being utilized—or at least considered—by UK consumers so long as there is a degree of usefulness inherent in them.

  • Low Smartphone Usage Hinders China's Mobile Banking Growth

    In China, a growing middle class and expanded mobile and internet penetration have driven digital banking usage. Though mobile banking has grown leaps and bounds, low smartphone penetration in the country is holding this back.

  • Advanced Online Banking Users in Canada Still Hold Off on Mobile

    Digital banking use is widespread in Canada. The country has a highly concentrated and sound banking system that offers an array of digital banking services. Online banking has a strong following, although mobile banking is taking some time to catch on among a wider audience.

  • Tuesday, July 22, 2014
  • Pinning? Bet You're Doing It on Mobile

    The overwhelming majority of Pinterest sharing takes place via mobile, according to research. And despite their smaller size, smartphones are the mobile device of choice for pinning on the go.

  • The Numbers Are In: Data-Driven Marketing Spending Still Climbing

    Though spending on data-driven marketing continued its upward slope in Q1 2014, gains in revenues and profitability slowed during the same timeframe. But according to research, investments may have hit a lull, with the majority of marketers planning to keep their spending steady in the second quarter. Meanwhile, most believed profits and revenues would rebound in Q2.

  • Programmatic Making Its Way in the UK

    Trading ads programmatically is becoming increasingly common in the UK. New research suggests that it now accounts for 28% of total digital display advertising in the country, and industry sentiment is that it's only going to get bigger.

  • Monday, July 21, 2014
  • Advertisers Switch to Digital Channels for TV Tune-In

    Tune-in advertising is finding its place online, and broadcasters and syndicators are shifting dollars spent on the tactic toward digital and away from traditional channels such as radio and TV. As mobile continues to claim more of consumers' time, digital tune-in ads are helping advertisers reach their audiences via smartphone or tablet.

  • Get Ready: Commercial Viral Videos to Take Up Even More of Your Time

    Sick of viral videos? Hopefully not, because they're just getting started, with execs saying that social and viral video campaigns will see the most commercial production growth this year. As commercials go digital, senior advertisers face challenges with managing rights and royalties.

  • Germany's Shoppers Head Online for Groceries—but Not to Their Favorite Supermarkets

    More than one-fifth of consumers in Germany already buy food online, and one in six would consider doing so. However, among those who do purchase groceries digitally, buying from the websites of physical stores isn't very common.

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