Most US children and teens under 18 have access to some sort of digital device. Though these digital natives are properly tech-savvy, it doesn't mean parents aren't keeping an eye on their online activities. Some 95% of parents reported they monitor their children's online at least somewhat closely.
What does "native advertising" mean to you? Ask 10 marketers, and you'll likely get 10 different answers. Find out what it means to Cisco Systems in our interview with global media director Radhika Narang.
There were 8.1 million tablet users in Mexico in Q2 2014. Apple came in first place, with a 44% market share during that period, down from 72% in Q2 2012. Samsung added 7 percentage points to reach a 25% slice and "other" manufacturers—including low-cost makers in the mix— went from 2% to 30% during the same period.
China, the most populous country in the world, is also it’s largest internet market, with an estimated 643.6 million people going online monthly this year. By 2018, more than three-quarters of a billion people in China will be web-enabled.
Thanksgiving is a time to be grateful for friends, family, food—and retailers? It depends on who you ask. According to one researcher, men are more likely than women to think it’s a great idea for stores to open all day on Thanksgiving, and stark differences in attitude exist across age groups.
Is progammatic the new normal in the UK? Not yet, but it will be soon, according to an eMarketer interview with PubMatic’s Bill Swanson, Country Manager, UK. But issues with transparency and the move to mobile must be overcome first.
The number of internet users worldwide will surpass 3 billion in 2015, according to new eMarketer estimates, as inexpensive mobile phones and mobile broadband connections drive internet access and usage in countries where fixed internet has been out of reach for consumers.
Many firms began using social media for some form of customer service just as soon as consumers started tweeting and posting complaints about their brands online—and while the decision to respond to those messages may have been a good one, transferring significant customer service functionality to social sites may not be a good idea. Even for the simplest of inquiries, the vast majority of consumers prefer other forms of communication.
Digital video viewers in the UK, while still heavy consumers of short-form, YouTube-like content, are more predisposed to watching long-form, TV-like content online than their US cousins. Long-form ads, it seems, are porting to the digital realm as well.
Do Canadian marketers understand programmatic? Many say they don't—and it’s holding back spending. Other concerns include whether the content they would be advertising against was really premium.
While the overall Twitter population is just a fraction of all internet users, research suggests that those who do use the microblogging service spend more on holiday gifts, start shopping earlier—and are up for buying items they see promoted on Twitter on impulse.
Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help?
Mothers, as a group, may be the queens of multitasking—especially using mobile devices. And for many, the smartphone has become primary. But is all this activity helping them run their lives better, or just stressing them out?
The holiday shopping—and marketing—season is well under way in the UK. But more than merely marketing via digital, retailers need to be ready for the digital shopper. This holiday season, digital buying will account for a greater proportion of total retail sales than ever before.
Curalate, a marketing and analytics firm specializing in visual social media, launched a product called Like2Buy earlier this year designed to help convert “likes” and clicks to sales on mobile social app Instagram, which boasts over 150 million active users. Apu Gupta, the CEO at Curalate, spoke with eMarketer’s Elyssa Goldberg about Like2Buy, the future of social shopping and what mobile has in store for retail marketers.
The mobile internet is a major channel marketers can use to reach consumers—but some mobile activities lend themselves better to advertising than others. In Argentina, mobile internet users are most likely to use instant messaging, followed by Facebook.
Digital and mobile commerce are growing across Asia-Pacific. Penetration levels aside, among only the group of digital buyers in each country, those in Australia are more likely to have made a digital purchase in every product category compared to their counterparts in China, Singapore and across the region.
A new eMarketer report explores the world of gaming videos—that's right, not video games—a type of online content consumed by gamers who want to watch others play. So far, the audience leans young and male.
Estimates from at least one researcher indicate that Facebook still leads the market in audience penetration by a wide margin. When it comes to age, Snapchat, Tinder and Tumblr skew young, while LinkedIn tends to attract older users. Facebook and Pinterest audiences are more evenly balanced in age.
The mobile payment landscape in the UK is showing signs of life. The user "kick start" that it really needs to take off is set to come from the likeliest of sources, with millennials by far the keenest demographic group to use these types of payment service.
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