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  • Wednesday, September 17, 2014
  • What Are College Students Cutting Back On?

    As US college students get back into the swing of things, they're figuring out how they can cut costs this academic year. According to research, many students expect to do so with their school expenses. Discretionary spending, however, will not take as much of a hit.

  • Another Reason to Love Digital: Online Food Ordering

    Most restaurant segments have always focused on high levels of convenience and efficiency, but digital technologies are driving an even greater push for immediacy. According to a new eMarketer report, online ordering—via desktop, mobile web, branded apps or third parties—is rising in popularity.

  • France's Shoppers Use Multiple Points of Purchase

    Consumers in France use, on average, more than five "points of purchase" annually—including options such as physical stores, retail websites and telephone ordering. Rising tablet and smartphone penetration levels have boosted mobile buying, too.

  • WhatsApp Conquers Argentina

    Argentina is the untold WhatsApp success story in Latin America. The service is the leading mobile communication channel in the country, accessed by 84% of mobile phone internet users. Facebook ranks second, while direct WhatsApp competitors Twitter and BBM trail far behind.

  • Indonesia Posts Highest Digital Ad Growth in APAC

    Digital ad spending in Asia-Pacific will rise 18.3% in 2014, eMarketer estimates, led by a 75.0% jump in spending in Indonesia. However, the country will account for just 1.0% of all spending on digital media in the region this year, compared with first-place China's share of 45.9%.

  • Tuesday, September 16, 2014
  • Does the Apple Watch Have What Consumers Want?

    Joining the wearables world, Apple unveiled the Apple Watch last week. And according to research, smart watches are set to dominate the lifestyle and entertainment wearables market in the coming years. So, what do consumers look for in a smart watch? Price and being able to track activity are top considerations.

  • Beacons Land on Retailers' Holiday Wish Lists

    eMarketer expects US retail ecommerce sales to increase 16.6% during November and December 2014, an even faster pace than last year's strong 15.3%. With smartphones becoming ubiquitous shopping tools, retailers are looking for new ways to bring the digital and physical shopping experiences together. In this year's holiday season, they'll be actively experimenting with beacons, according to a new eMarketer report.

  • Balance Tips Toward Mobile for UK Retail Ecommerce

    According to recent research, Q2 2014 marked a tipping point for mcommerce in the UK. It was the first time ever that retail traffic via mobile devices overtook desktop traffic. Sales, meanwhile, passed another milestone, with over one-third of all digital retail purchases occurring on mobile devices.

  • Monday, September 15, 2014
  • Majority of Marketers Say 'More' to Brand Awareness Efforts

    An outright majority (nearly 56%) of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months. Marketers in Latin America and Asia-Pacific are especially likely to up investments in branding-related activities, while those in Canada are the least likely.

  • Cosmetics Shoppers Don't Find Digital Attractive

    Consumers still show their faces at brick-and-mortar locations when it comes time to get pretty. The majority of internet users prefer buying cosmetics and personal grooming items in-store, with most saying they've never even purchased such products digitally. And based on recent research, few cosmetics buyers plan on switching to digital purchases any time soon.

  • Denmark's Music Listeners Get Their Tunes Through Streaming Services

    Digital sales accounted for 82% of total music revenues in Denmark in the first half of 2014, and streaming services are the main driver of digital's dominance, representing 63% of total music sales in the country during that timeframe. Nearly half of internet users in Denmark stream music digitally, and 40% of those listeners do so daily, with young consumers at the forefront.

  • Friday, September 12, 2014
  • Can Addressable TV Take Programmatic TV to the Next Level?

    Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure—though intense interest exists. According to a new eMarketer report, one use for programmatic TV is as an audience segmentation and targeting tool designed to reach individuals at the household level, thanks to the capabilities of addressable TV.

  • US Open App Delivers Up-to-the-Minute Coverage Along with Ads

    While people want to follow the action at the US Open, they are not always near a TV. Using the US Open app on their mobile phone, however, they can get minute-by-minute coverage, says the United States Tennis Association's Nicole Jeter West.

  • Why Baggage Fees Are Helping Airline Sites Battle OTAs

    For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.

  • This Sounds Familiar: Facebook Is No. 1 for India's Social Networkers

    Facebook remains the most popular social network in India, drawing some 58.1 million unique visitors, according to research. India is among the markets in which mobile messaging apps have the potential to displace traditional social networking platforms, although their popularity still trails that of chat apps in many Southeast Asian markets.

  • Mobile Internet Access in Brazil to Drive Social Usage

    eMarketer estimates that by 2017, more than half of Brazil's population will access the internet via a mobile device, thanks to strong growth in smartphone usage. As internet access via mobile increases, so will social media use. When it comes to apps, smartphone owners in Brazil prefer those focused on social media.

  • Thursday, September 11, 2014
  • YouTube Owns Nearly 20% Share of US Digital Video Ads

    YouTube's net US video ad revenues will increase nearly 40% this year, but with other sites continuing to grow their video ad platforms, the company's market share won't grow much in the coming years. Digital video ad spending will reach $5.96 billion this year, and growth will taper off by 2018.

  • How to Reach US Female Millennials—It's Not Easy

    Just in terms of sheer numbers, US female millennials make up a group so large that no marketing tactic can speak to all of them. Add to that the fact that this generation is the most ethnically diverse one in the US yet. Clearly, this is not a one-size-fits-all marketing challenge. Nevertheless, marketing and media executives interviewed for a new eMarketer report suggest some broad ideas for addressing US millennial females.

  • Facebook Flies High in Finland

    Facebook is the most popular social network in Finland, with research finding that 82% of internet users in the country visit the site at least daily. eMarketer estimates that 54.6% of the population in Finland will use a social network at least monthly this year.

  • Facebook Rules Australia's Social Network Space

    Social network use in Australia more closely parallels patterns found in Western markets such as Western Europe and the US, and 68.8% of the country's internet users, or 52.3% of its population, will use a social platform in 2014. Facebook remains the dominant social network in the country, according to research.

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