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How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers October 3

On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “Using AI at Work” conversation needs more attention. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Lisa Haiss, and Analyst, Grace Harmon. Listen everywhere and watch on YouTube and Spotify.

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Over half (56%) of US luxury consumers plan to maintain or increase their spending in the next three months as of July 2025, a sharp rebound from April's low of 47%, according to a September 2025 report from Saks.

Seven of the 10 top affiliate publisher types increased coupon use in H1 2025, led by email where 50.1% of sales included a coupon, according to data provided to EMARKETER by Awin.

As advertisers demand clearer evidence of campaign effectiveness, retail media networks (RMNs) are investing in advanced attribution tools. Loblaw Advance, the retail media network of Canadian retailer Loblaw Companies Limited, is taking this step with its new multi-touch attribution (MTA) solution.

Credit union membership has held relatively steady between 2023 and 2025 for Gen Zers but has declined significantly among millennials—to 22% in 2025 from 31% in 2023, per a Sogolytics study. Credit unions must reposition themselves for younger consumers by closing the knowledge gap with simple, clear messaging about what they are and why they matter while also countering the perception that they’re outdated. Marketing should highlight their digital strength and convenience, showcase member ownership and community impact to align with Gen Zers’ and millennials’ values, and promote youth-friendly products like starter accounts or fee-free checking.

Citigroup has accepted President Donald Trump's money, creating a new trust held by his son Eric Trump for some of the president's assets, per Bloomberg. Citi is calculating that the Trump family’s potential investments outweigh the reputational risks—and potential blowback from consumers. Businesses’ decisions have recently led to massive boycotts, for example Disney lost 1.7 million subscribers after Jimmy Kimmel’s highly politicized temporary suspension, per Tvinsider. And Target has faced declining profits after stepping back from DEI policies. We will likely see more movement in this direction, as banks fear being labeled as debanking under this administration.

Charlie Javice, who founded a fintech that JPMorgan Chase acquired in 2021 for $175 million, was sentenced to seven years in prison for pitching the deal based on fraudulent records that exaggerated the size of the fintech’s customer base by several million. Fintechs can be valuable partners and shrewd acquisitions, but for banks, they may also be a siren song. A hunger for growth and a thirst for the next best thing can impair otherwise clear management judgment. Due diligence should be thorough and strategic planning measured.

Consumers are approaching the holiday season with restraint: 27% of US adults expect to spend less from October to December, while 22% spend more, per a July survey from Experian and ad platform GroundTruth. Discounters and value-oriented retailers should be well-positioned to draw holiday sales from consumers. Still, retailers chasing growth during the make-or-break holiday season will need to drive and reward value-seeking behavior. That means their marketing must be aligned with shopping behaviors. Messaging should spotlight value and affordability. Marketing campaigns should be stretched across the extended shopping season, not just concentrated on big events like Black Friday. Promotions and loyalty perks should be used to reward value seekers.

Stripe updated a host of products during Stripe Tour New York. tripe’s use of AI for fraud detection and a frictionless redirected checkout will give merchants increased security and better margins. For ecommerce companies, the ability to seize more of the revenues from in-app sales could motivate directing more marketing promotions aimed at driving customers to download their apps for checkout for a discount.

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The Trump administration is putting off plans to impose a 100% tariff on drug imports as it continues negotiations with pharma companies to lower prices on their brand-name products. Earlier this week, Pfizer became the first to strike a deal with the administration that will cut many of its drug prices by 40% or more, and in return, receive a three-year delay on tariffs. Other drugmakers can win from a PR perspective and gain political favor by striking similar agreements that avoid the worst-case scenario of heavy tariffs, drawn-out legal battles, or regulatory cost controls on all of their pharma products.