Smart Speakers & Voice Assistants
This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.View this Report
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
There are 534 charts about 'Smart Speakers & Voice Assistants'
Most Recent Charts
Voice Assistant Users in the US and Europe* Who Are Satisfied with Their Experience Using Smart Speakers & Voice Assistants, Nov 2017 & May 2019 (% of respondents)
How Long Have Voice Assistant Users Worldwide Been Using a Voice Assistant? (% of respondents, May 2019)
Which Devices Do Voice Assistant Users in the US and Europe* Use for Accessing Voice Assistants? (% of respondents, Nov 2017 & May 2019)
Locations Where Voice Assistant Users in the US and Europe* Use Their Voice Assistants, Nov 2017 & May 2019 (% of respondents)
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How Do Smart Speakers Stack Up Against Visual-Based Retail Technology?
Aug 28, 2019
Most internet users in the US still have not used and aren't interested in using smart speakers to make purchases, according to an August 2019 survey conducted by eMarketer and Bizrate Insights. While 4% of respondents have made a purchase using a smart speaker at least once, just 2% said they used these devices to make purchases regularly.
Voice Assistant Use Reaches Critical Mass
Aug 15, 2019
In just a few short years, Siri, Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly. Voice-control technology has officially moved out the early-adopter phase and into the mainstream.
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.