Smart Speakers & Voice Assistants
This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.View this Report
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
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Which Select Activities Have US Smart Speaker Owners Done on Their Smart Speakers? (% of respondents, by demographic, June 2019)
How Interested Are US Internet Users in Making Purchases Using Smart Speakers? (% of respondents, by demographic, June 2019)
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Smart Speaker Shopping Gains Traction
Jul 08, 2019
Because shopping on smart speakers is gaining popularity faster than expected, we’ve raised our latest forecast for smart speaker use.
Apple and Best Buy Sales Growth Slows Amid Sluggish US Smartphone Market
Jun 07, 2019
As the US smartphone market decelerates, Apple and Best Buy have been experiencing slower sales growth, and we forecast that the number of smartphone users will grow just 3.0% in 2019.