Consumer Behavior
Reports
Amazon Prime Day 2018
Amazon Prime Day has emerged as a retail phenomenon that’s reverberated around the industry. This report examines why consumers are responding so strongly to this new shopping holiday, and what retail brands and marketers can do to benefit from the uptick in mid-summer shopping and lead-in to the back-to-school season.
View this ReportInterviews
Treat Yourself: Why Luxury Brands Need to Pay Attention to the Sporadic Shopper
Ben Whattam, managing and founding partner of Keko London, explains why luxury brands have to break the mold of traditional marketing.
Ben Whattam
Managing Partner and Founder
Keko London
Charts
There are 3448 charts about 'Consumer Behavior'
Most Recent Charts
Devices Used by Digital Buyers in Brazil to Make Digital Purchases, by Demographic, May 2018 (% of respondents in each group)
Devices Used by Digital Buyers in Brazil to Make Digital Purchases, April 2017 & May 2018 (% of respondents)
Digital Buyer Share in Brazil, by Region, 2017 (% of total)
Types of Artificial Intelligence Shopping Assistance that Internet Users in Europe* Would Use, by Product Category, Aug 2017 (% of respondents)
US Internet Users Who Are Encouraged to Make a Digital Purchase from a Retailer After Seeing Their Print Ad, by Demographic, March 2018 (% of respondents in each group)
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Channels that US Internet Users Plan to Use to Research Amazon Prime Day Deals, July 2018 (% of respondents)
Jul 12, 2018
Sources/Ad Formats that Influence Internet Users in Spain to Purchase Products, Oct 2017 (% of respondents)
Jul 12, 2018
Shoppers May Shun Retailers with Poor Product Suggestions
Jul 02, 2018
Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss.