Consumer Behavior
Reports
US Hispanics 2019
The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.
View this ReportInterviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
Charts
There are 1826 charts about 'Consumer Behavior'
Most Recent Charts
What Shopping-Related Activities Have Voice Assistant Users in the US and Europe* Conducted via Voice Assistant? (% of respondents, Nov 2017 & May 2019)
Which Devices Do Consumers in Great Britain Use for Select Digital Activities? (% of respondents, July 2019)
US Internet Users Whose Concern About Temperature and Freshness of Fresh and Frozen Food Items Is a Reason They Have Not Ordered Them Online for Home Delivery, Aug 2019 (% of respondents, by age)
US Internet Users Who Have Bought Fresh or Frozen Groceries Online for Home Delivery, by Product Category, Aug 2019 (% of respondents)
Important Factors When Making a Digital Purchase Decision According to Digital Buyers in Germany, May 2019 (% of respondents)
More On: Consumer Behavior
See AllPoor Return Policies Can Hinder Retail Sales
Sep 19, 2019
For many consumers, online shopping isn’t as frictionless as some retailers may think, particularly when it comes to return policies.
Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers
Sep 12, 2019
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Consumer Trust Relies Heavily on Reviews and Brand Honesty
Sep 04, 2019
In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.
Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right
Aug 27, 2019
As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.
What Does Your Brain on Influencer Marketing Look Like?
Aug 26, 2019
Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.
Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location
Aug 20, 2019
Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.
Gen Zers Are Turning to BOPUS for Instant Gratification
Aug 19, 2019
"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.
Consumers Are More Open to Biometrics
Aug 13, 2019
Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.
