Consumer Behavior
Reports
Grocery Ecommerce 2019
Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.
View this ReportInterviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
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There are 2091 charts about 'Consumer Behavior'
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How Easy Do US Smartphone Users Find Banking and Shopping via Smartphone? (% of respondents, Feb 2019)
How Do Internet Users in Canada Purchase in a Sustainable Way? (% of respondents, Oct 2018)
What Do Internet Users in Canada Think About Easy Payment Processes Related to Online Shopping Activities/Sharing Economy? (% of respondents, April 2019)
How Many Paid Subscription Services Do US Subscribers* Currently Have? (% of respondents, June 2018 & March 2019)
Is the Volume of Paid Subscription Services Getting to Be Too Much for US Subscribers*? (% of respondents, March 2019)
More On: Consumer Behavior
See AllFreebies Can Motivate Trial of D2C Brands
May 20, 2019
According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period.
Want to Bring Customers In-Store? Get Them to Follow You on Social Media
May 16, 2019
Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.
What Types of Personalized Content Appeal to Consumers?
May 14, 2019
Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.
Kohl’s Increases Foot Traffic by Accepting Amazon Returns
May 10, 2019
After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.
Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates
May 08, 2019
According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.
Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs
May 06, 2019
Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.
More Digital Buyers Purchase Clothing Online
May 01, 2019
Three in five US internet users say they've purchased clothes, shoes or accessories online in the past month, according to an April 2019 eMarketer survey conducted by Bizrate Insights. That figure climbs to 68% for females as well as younger consumers (ages 18 to 34).