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Freebies Can Motivate Trial of D2C Brands

Freebies Can Motivate Trial of D2C Brands

May 20, 2019

According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period.

Want to Bring Customers In-Store? Get Them to Follow You on Social Media

Want to Bring Customers In-Store? Get Them to Follow You on Social Media

May 16, 2019

Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.

What Types of Personalized Content Appeal to Consumers?

What Types of Personalized Content Appeal to Consumers?

May 14, 2019

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

May 10, 2019

After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.

Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

May 08, 2019

According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

May 06, 2019

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.

More Digital Buyers Purchase Clothing Online

More Digital Buyers Purchase Clothing Online

May 01, 2019

Three in five US internet users say they've purchased clothes, shoes or accessories online in the past month, according to an April 2019 eMarketer survey conducted by Bizrate Insights. That figure climbs to 68% for females as well as younger consumers (ages 18 to 34).