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For Most Brands, Biggest Benefit to Using In-House Is Cost

Oct 23, 2018

An ANA survey indicates that cost savings are why most brands turn to in-housing. While other in-housing benefits are nice, the research shows that they are often ancillary.

Martech Is Growing, but It’s Inhibited by Confusion

Oct 01, 2018

Tech vendors aren’t doing themselves any favors by making their products difficult to understand.