In the face of a constantly changing digital world, brands and agencies are looking to improve their marketing agility. They are taking new approaches to processes, technology, people and partnerships to stay competitive, innovate and spur growth.View this Report
Megan Harbold, vice president of ecommerce at The Mars Agency, explains the challenges of advertising on Amazon.
Vice President, Ecommerce
The Mars Agency
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Executive Vice President of CRM, Email and Creative Services
What Marketers Need to Do Differently on Facebook Messenger
Vice President, Group Director of Social Strategy
There are 267 charts about 'Advertising Agencies'
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Have US Agency and Marketing Professionals Even Completed Any Ad Buying Transactions Using Blockchain? May 2018 (% of respondents)
Are US Agency and Marketing Professionals Planning to Purchase Any Digital Media Using Blockchain Technology in the Future? May 2018 (% of respondents)
US Agency and Marketing Professionals' Attitudes Toward Blockchain Technology, May 2018 (% of respondents)
Are Advertisers* Worldwide Using Artificial Intelligence for Select Digital Ad Tactics? May 2018 (% of respondents)
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Advertisers Get Annoyed By Ads Too
Sep 14, 2018
Ad professionals block ads at similar rates to the rest of the population.
How the New Texting Standard Will Change Messaging and Marketing
Sep 10, 2018
John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.
It’s Too Risky for Brands to Stay on the Sidelines of Augmented Realty
Sep 10, 2018
Keith Soljacich, vice president of experiential technology at Digitas, discusses the state of augmented reality and what a brand's presence could look like in an augmented world.
How Bid Shading Is Changing Programmatic Auctions
Sep 07, 2018
Adam Soroca, head of the global buyer team at Rubicon Project, spoke about how advertisers use bid shading to mitigate the difference in prices between different types of programmatic auctions.
Marketers' Roundtable: Why Brands Still Rely on Agencies to Optimize Their Amazon Product Pages
Sep 06, 2018
We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.
Will Cryptocurrencies Change Digital Publishing?
Aug 31, 2018
Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.
What Will Solve Germany's Big Ad Blocking Problem?
Aug 30, 2018
Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.
Who's Responsible for Brand Safety?
Aug 29, 2018
Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.
What Sources Have Influenced a Recent Purchase Decision for Marketing and Media Professionals in North America? Aug 2018 (% of respondents)
Aug 23, 2018
What's Holding Back Ad Dollars from Connected TV?
Aug 22, 2018
Pooja Midha, president of true[X], explains what needs to happen for connected TV advertising to reach its full potential.
Executives and Security Professionals Worldwide Who Have Seen a Strong Negative Impact on Consumer Trust and Bottom Line Following a Data Breach, by Industry, April 2018 (% of respondents)
Jul 31, 2018
Business Executives Worldwide Whose Company Sells Personally Identifiable Information (PII), by Industry, April 2018 (% of respondents)
Jul 31, 2018
Important Factors When Evaluating Building Their Own Programmatic Buying Technology* According to Media Agencies Worldwide, by Programmatic Buying Technology Ownership, June 2018 (% of respondents)
Jul 12, 2018
Major Challenges of Programmatic Buying According to Media Agencies Worldwide, by Programmatic Buying Technology Ownership, June 2018 (% of respondents)
Jul 12, 2018