Executive Summary

B2B CMOs miss a valuable opportunity when they neglect to align content marketing with organizational objectives. This is especially critical in today’s crowded market that is overflowing with digital content. B2B CMOs who understand how to address their audience’s needs and expectations can influence budgetary and companywide strategic decisions, grow revenues, improve brand equity, and boost market share.

Key Question: Why do B2B CMOs need to make content marketing a priority?

KEY STAT: Only 8% of B2B marketers worldwide rate their teams’ ability to demonstrate content marketing ROI as excellent.