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About
Elevating B2B Content
What B2B CMOs Need to Know About Content Marketing
Executive Summary
B2B CMOs miss a valuable opportunity when they neglect to align content marketing with organizational objectives. This is especially critical in today’s crowded market that is overflowing with digital content. B2B CMOs who understand how to address their audience’s needs and expectations can influence budgetary and companywide strategic decisions, grow revenues, improve brand equity, and boost market share.
Key Question: Why do B2B CMOs need to make content marketing a priority?
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KEY STAT: Only 8% of B2B marketers worldwide rate their teams’ ability to demonstrate content marketing ROI as excellent.
authors
Kelsey Voss
Contributors
- Paul Briggs
- Principal Analyst
- Justin DeVoursney
- Graphic Designer
- Dave Frankland
- Principal Analyst, Marketing
- Wendy Malloy
- Melissa Rosenberg
- Senior Researcher
- Patty Soltis
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