Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More
Spotlight

Elevating B2B Content

What B2B CMOs Need to Know About Content Marketing

Download
Share
About This Report
Content marketing is essential in B2B marketing. But too often, companies focus on marketing tactics instead of grounding their approach in strategy. B2B CMOs can improve results by elevating a quality content marketing strategy to align with their company’s business objectives.
Table of Contents

Executive Summary

B2B CMOs miss a valuable opportunity when they neglect to align content marketing with organizational objectives. This is especially critical in today’s crowded market that is overflowing with digital content. B2B CMOs who understand how to address their audience’s needs and expectations can influence budgetary and companywide strategic decisions, grow revenues, improve brand equity, and boost market share.

Key Question: Why do B2B CMOs need to make content marketing a priority?

KEY STAT: Only 8% of B2B marketers worldwide rate their teams’ ability to demonstrate content marketing ROI as excellent.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

7expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Content Marketing Growth Has Escalated Through the Pandemic
    3. Where’s the Disconnect for Content Marketers?
    1. How CMO Engagement Elevates the Content Program
    2. Insider Intelligence Interviews
    3. Read Next
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Jay Baer
    Convince & Convert
    Founder and Marketing Expert
    Interviewed April 19, 2022
    Michael Brenner
    Marketing Insider Group
    CEO and CMO Influencer
    Interviewed April 19, 2022
    Kristina Halvorson
    Brain Traffic
    Founder and CEO
    Interviewed May 5, 2022
    Matt Heinz
    Heinz Marketing
    President
    Interviewed April 28, 2022
    Drew Neisser
    Renegade
    Founder and CEO
    Interviewed May 4, 2022
    Chris Penn
    TrustInsights.ai
    Co-Founder and Chief Data Scientist
    Interviewed April 25, 2022
    Robert Rose
    The Content Advisory
    Founder and Chief Strategy Officer
    Interviewed April 20, 2022

    authors

    Kelsey Voss

    Contributors

    Paul Briggs
    Principal Analyst
    Justin DeVoursney
    Graphic Designer
    Dave Frankland
    Principal Analyst, Marketing
    Wendy Malloy
    Melissa Rosenberg
    Senior Researcher
    Patty Soltis
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client