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Podcast | The Ins and Outs of the Marketer-Agency Relationship

Audio by eMarketer Editors  |  May 31, 2019
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Podcast | The Ins and Outs of the Marketer-Agency Relationship
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eMarketer principal analyst Jillian Ryan decodes the complicated and evolving relationship between brand marketers and their agency partners. She previews her upcoming report on this topic and covers areas including in-housing, audits and why agencies continue to be relevant.

Change in Partner/Supplier Approach According to Marketing Executives Worldwide, May 2018 (% of respondents)
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