eMarketer principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, Jillian Ryan, and Debra Aho Williamson discuss their expectations for the media world next year: federal privacy regulation, a retail media trio to challenge the duopoly, the next iteration of virtual events, social entertainment's staying power, and more.
The third-party cookie is going away, the pandemic is disrupting behavior, and privacy is now an expectation. That’s why Neustar launched Fabrick™ - to give brands, publishers, and platforms sustainable options to future-proof their marketing. Fabrick combines powerful Identity-based solutions with trusted industry partnerships to solve today's challenges.
Want more research?
Sign up for the eMarketer Daily Newsletter.
Thanks For Subscribing!See more newsletters