Expectations for 2021: A federal privacy law, a retail media trio, and virtual events 2.0

Expectations for 2021: A federal privacy law, a retail media trio, and virtual events 2.0

Audio by Mark Dolliver, Jeremy Goldman and Jillian Ryan  |  Dec 10, 2020
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Expectations for 2021: A federal privacy law, a retail media trio, and virtual events 2.0
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eMarketer Podcast
United States

eMarketer principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, Jillian Ryan, and Debra Aho Williamson discuss their expectations for the media world next year: federal privacy regulation, a retail media trio to challenge the duopoly, the next iteration of virtual events, social entertainment's staying power, and more.

Attitudes Toward Government Control of Select Company Practices According to US Adults, March 2020 (% of respondents)
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The third-party cookie is going away, the pandemic is disrupting behavior, and privacy is now an expectation. That’s why Neustar launched Fabrick™ - to give brands, publishers, and platforms sustainable options to future-proof their marketing. Fabrick combines powerful Identity-based solutions with trusted industry partnerships to solve today's challenges.

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