Consumers born between 1981 and 1996 make up the millennial generation, a broad age range that encompasses a variety of life stages. On the younger extreme are students entering post-secondary education, whose tastes and preferences are very different than older millennials, who might be homeowners and parents of young children. Effectively targeting within the millennial cohort is paramount, and increases the likelihood that brands will achieve relevance with this lucrative demographic.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
Insights from industry and company leaders.