As economies in the region begin to recover—coupled with presidential elections and the FIFA World Cup—total media ad spending will grow 8.7% this year to $38.04 billion.
WHAT’S IN THIS REPORT? This report provides a deep-dive analysis for total media, traditional media, digital and mobile ad spending in six markets in Latin America—Argentina, Brazil, Chile, Colombia, Mexico and Peru—as well as implications of the World Cup on consumer behavior and regional ad spending. The projections, which run through 2022, include breakouts by country and format. The full data set for this forecast can be found in this report’s accompanying spreadsheet.
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