As Gen Z consumers enter the workforce and earn more disposable income, we expect this group to adopt new technology, including the most recent smart wearable devices. This year, the number of Gen Z smart wearable users will grow by nearly 17% to 12.8 million.
While millennials will continue to lead the pack in terms of adoption, Gen Z is closing the gap, as adoption among the generation is growing the fastest. In fact, we expect Gen Z to surpass Gen X by 2023.
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