Ecommerce search surged, but not just on Amazon.
Search intelligence firm Captify analyzed search indexes for Amazon and competing retailers during the first day of Prime Day. Amazon’s search index was up 184% during the first 24 hours of Prime Day, compared with the 48 hours leading up to the event. Walmart experienced a surge of 130%, and searches on eBay were up 72%. Best Buy, however, received the largest bump in search, at 255%.
“Though Amazon is the star of the show on Prime Day, the event drives a lot of incremental shopping demand that competing retailers have a chance to partake in. That’s why we see almost all of them push their own summer shopping events on and around Prime Day,” Lipsman said.
But when it came to purchases, Amazon still dominated.
While Amazon’s ecommerce rivals managed to capitalize on the Prime Day phenomenon with sales of their own, Amazon still captured the overwhelming majority of online spending during Prime Day, per Edison Trends. The firm analyzed 60,000 online transactions in the US between Amazon and three major competitors, finding that 86.7% of online spending during that 48-hour window went to Amazon, more than seven times that of eBay (4.3%), Walmart (4.0%) and Best Buy (3.3%) combined.