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Over-the-top (OTT) is unlike any other advertising channel: its large-format, sound-on, unskippable nature offers unparalleled creative impact. Plus, OTT—as a complete performance channel—offers scale, measurability, and data-driven targeting that direct-to-consumer (D2C) brands need to thrive.
The real magic of incorporating OTT into a cross-channel approach is that it enables a unified audience experience across all channels and screens, and a sequential retargeting strategy that surrounds the consumer and drives conversion.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Tinuiti's Jesse Math, vice president, planning and platforms, OTT/CTV lead, for this Tech-Talk Webinar. He shared how you can incorporate OTT video into your cross-channel performance marketing strategy to crush your brand’s goals in 2021.
Watch and learn:
Jesse Math is a vice president, planning and platforms, OTT/CTV lead at Tinuiti. An early innovator in the space, Jesse has emerged as a leading voice in the OTT industry, particularly as a champion of the performance marketer’s perspective on the channel. At Tinuiti, Jesse is the architect of scaling brands onto OTT/CTV, and implementing a custom audience framework for fast-growth and enterprise clients to beat their performance goals.