Change in Marketing Spending in 2021 According to B2C Marketing Executives Worldwide, by Channel, May 2020 (% of respondents)
Respondents were asked, "Compared to the current fiscal year, how do you expect your total marketing expense budget allocated across the following marketing channels to change in the next fiscal year?"
Data is from the July 2020 Gartner "CMO Spend Survey 2020." 432 marketing executives worldwide were surveyed during April-May 2020. Respondents were from France, Germany, the UK, and North America.