September 1, 2020

How Has Our Forecast for US Retail Ecommerce Sales Changed? (billions and % change, 2020-2023)


eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2019.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.