Primary Reason that US Internet Users Make Digital Purchases, March 2018 (% of respondents)
Data is from a March 2018 CivicScience survey as cited in company blog. 1,649 US internet users ages 18+ were surveyed online during March 13-16, 2018. Data was weighted according to the US Census for gender and age. The margin of error is +/-3 percentage points. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.