March 13, 2018

Issues that Pose the Greatest Threat to Marketing in 2018 According to Marketers in Select Countries (% of respondents)


This chart shows how marketers in 2018 ranked the issues that they believed posed the greatest threat to marketing in their countries. The countries are Australia, Germany, the UK, the US, France and Singapore. Responses include changing customer expectations, loss of customers and GDPR, among ... others.More


Data was provided to eMarketer by Rakuten Marketing.


Data is from the March 2018 Rakuten Marketing report titled "What Marketers Want in 2018: Five Strategic Opportunities for 2018" conducted by Morar HPI. 1,118 marketers worldwide were surveyed in January 2018. Respondents were from Australia (n=200), France (n=202), Germany (n=205), Singapore (n=103), the UK (n=206) and the US (n=202).