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Explore our Research →Search engines reign, but social has standing in Latin America
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Marketers stick with TikTok Shop despite its uncertain future
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Faster drug approvals are possible with global price concessions, FDA chief says
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Jul 11, 2025
T-Mobile extends Starlink to rivals, creating ad paths beyond cell towers
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
January 23, 2018
Frequency with Which Their Brand* Has Been Exposed to Brand Safety Issues According to US Marketers, Nov 2017 (% of respondents)
Description
Agency professionals, brand marketers and online publishers in the United States were asked how often their brands have been exposed to brand safety issues. Responses include regularly, a few times, once and never.Note
Data was provided to eMarketer by GumGum.Methodology
Data is from the January 2018 GumGum report titled "The New Brand Safety Crisis" conducted by Custom, a Digiday Media Agency. More than 200 predominantly US-based marketing professionals at agencies, brands and digital publishers were surveyed during October 30-November 10, 2017. GumGum is a digital marketing platform.Chart Title
Frequency with Which Their Brand* Has Been Exposed to Brand Safety Issues According to US Marketers, Nov 2017 (% of respondents)Publication Date
January 23, 2018