January 23, 2018

Frequency with Which Their Brand* Has Been Exposed to Brand Safety Issues According to US Marketers, Nov 2017 (% of respondents)


Agency professionals, brand marketers and online publishers in the United States were asked how often their brands have been exposed to brand safety issues. Responses include regularly, a few times, once and never.


Data was provided to eMarketer by GumGum.


Data is from the January 2018 GumGum report titled "The New Brand Safety Crisis" conducted by Custom, a Digiday Media Agency. More than 200 predominantly US-based marketing professionals at agencies, brands and digital publishers were surveyed during October 30-November 10, 2017. GumGum is a digital marketing platform.