January 23, 2018

Frequency with Which Their Brand* Has Been Exposed to Brand Safety Issues According to US Marketers, Nov 2017 (% of respondents)

Description

Agency professionals, brand marketers and online publishers in the United States were asked how often their brands have been exposed to brand safety issues. Responses include regularly, a few times, once and never.

Note

Data was provided to eMarketer by GumGum.

Methodology

Data is from the January 2018 GumGum report titled "The New Brand Safety Crisis" conducted by Custom, a Digiday Media Agency. More than 200 predominantly US-based marketing professionals at agencies, brands and digital publishers were surveyed during October 30-November 10, 2017. GumGum is a digital marketing platform.
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Chart Title

Frequency with Which Their Brand* Has Been Exposed to Brand Safety Issues According to US Marketers, Nov 2017 (% of respondents)

Publication Date

January 23, 2018