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(% of respondents)
Data is from the March 2018 Salsify report titled "2018 Consumer Research: Why Product Experiences are What Win Consumer Trust in the Digital Age." 1,124 US internet users ages 18+ who had shopped online at least once in 2017 were surveyed online via SurveyMonkey during January 25-February 1, 2018. The respondents were 63% female and 37% male. The respondents identified their ages as 18-24 (11%), 25-34 (19%), 35-44 (17%), 45-54 (22%), 55-64 (19%) and 65+ (12%). The respondents identified their annual household income as less than $20,000 (11%), $20,000-$34,999 (11%), $35,000-$49,999 (14%), $50,000-$74,999 (17%), $75,000-$99,999 (15%), $100,000-$149,999 (18%), $150,000-$199,999 (8%) and more than $200,000 (7%). Salsify is a product content management and exchange software company.
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