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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Share of Average Time Spent per Day with Select Digital Media Activities by US Adults vs. US Digital Ad Spending Share, 2017
Average Time Spent per Day with Major Media by US Adults, 2014-2019 (hrs:mins)
Growth of Average Time Spent per Day with Major Media by US Adults, 2014-2019 (% change)
Average Time Spent per Day on Select Digital Activities by US Adult Users of Each Medium, 2014-2019 (hrs:mins)
Average Time Spent per Day with Major Media by US Adults, 2017 (hrs:mins)
US Time Spent with Media: eMarketer's Updated Estimates and Forecast for 2014–2019
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Programmatic TV Ventures into Advanced Audience Targeting and Attribution
eMarketer Releases New Programmatic Advertising Estimates
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