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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Top 10 US Advertisers, Ranked by Paid Search Ad Spending on Nonbranded Grocery-Related Keywords*, June 2015-May 2016 & June 2016-May 2017 (thousands)
Leading Obstacles to Increasing Addressable TV Ad Spending According to US Addressable TV Decision-Makers, March 2017 (% of respondents)
Leading Benefits of Addressable TV Ads According to US Addressable TV Decision-Makers, March 2017 (% of respondents)
Total Media Ad Spending Growth in the US and Worldwide, 2015-2021 (% change)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
Integrating TV, Digital and In-Store Data: The Pursuit of a True Omnichannel Audience
US Media and Entertainment Industries StatPack 2017: Digital Ad Spending Forecast and Trends
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
Cross-Device Attribution Is a Journey, Not a Destination
Have Media Habits Changed Among Millennials and Teens?
Listen In: Which Industries Spend the Most on Digital Advertising and Why?