Most Effective Tier of Influencers According to Cosmetic, Fashion and Luxury Marketers in Europe and the US, Jan 2018 (% of respondents) - eMarketer

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Most Effective Tier of Influencers According to Cosmetic, Fashion and Luxury Marketers in Europe and the US, Jan 2018 (% of respondents)

Most Effective Tier of Influencers According to Cosmetic, Fashion and Luxury Marketers in Europe and the US, Jan 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Launchmetrics

  • Methodology:

    Data is from the April 2018 Launchmetrics report titled "The State of Influencer Marketing in Fashion, Luxury & Cosmetics." 600 cosmetic, fashion and luxury marketers in Europe and the US were surveyed during January 8-26, 2018. 200 cosmetic, fashion and luxury industry influencers in Europe and the US were surveyed during January-February 2018. Influencer respondents are members of Launchmetrics' infuencer network, "Style Coaltion," as well as "GPS Radar," the members-only platform for cosmetic, fashion and luxury professionals to connect and share.

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