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Data is from the November 2016 Linqia report titled "The State of Influencer Marketing 2017." 170 US marketers were surveyed during November 2016. Respondents identified the number of employees at their company as fewer than 25 (11%), 25-100 (22%), 100-1,000 (43%), and 1,000+ (25%) employees. Linqia is a provider of influencer marketing solutions.
Priorities and Initiatives for 2018 According to Retailers in North America (% of respondents)
UK Social Network Ad Spending, 2016-2020 (billions of £ and % of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of total media ad spending)
UK Facebook Ad Revenues, 2016-2020 (billions of £ and % change)
US Social Network Users: eMarketer's Estimates for 2018–2022
Canada Social Media 2018: The Platforms Grabbing Social Ad Dollars
How Publishers Can Profit from Buying Facebook Traffic
Consumer Trust Is Paramount for Brand Safety, Says Boxed
Facebook's New Data Controversy: Implications for Marketers
Data Feed: March 19, 2018