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(% of respondents)
Data is from the November 2016 Linqia report titled "The State of Influencer Marketing 2017." 170 US marketers were surveyed during November 2016. Respondents identified the number of employees at their company as fewer than 25 (11%), 25-100 (22%), 100-1,000 (43%), and 1,000+ (25%) employees. Linqia is a provider of influencer marketing solutions.
Importance of Ratings/Reviews When Deciding to Make a Purchase on Amazon Prime Day According to US Amazon Prime Members, July 2017 (% of respondents)
Top 10 Social Media Platforms Among US Internet Users, Ranked by Market Share of Visits, May 2017
Entities/Types of Individuals that US Internet Users Follow on Social Media, by Platform, April 2017 (% of respondents)
Social Media Platforms that Influence US Internet Users' Purchases, by Product Category, April 2017 (% of respondents)
Leading Channels Used by US Teen/Young Adult vs. Millennial Internet Users to Engage/Communicate with Brands, March 2017 (% of respondents in each group)
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
US Digital Users: The eMarketer Forecast for 2017
In-Stream Advertising Is a Smart but Expected Move by Facebook
Southwest Airlines Assess Mid-Roll vs. In-Feed Social Video Ads
Facebook and Twitter Now Have Original Content, but Can Viewers Find It?
Here's Why Influencers Are Making Bank