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(% of respondents)
Data is from the November 2016 Linqia report titled "The State of Influencer Marketing 2017." 170 US marketers were surveyed during November 2016. Respondents identified the number of employees at their company as fewer than 25 (11%), 25-100 (22%), 100-1,000 (43%), and 1,000+ (25%) employees. Linqia is a provider of influencer marketing solutions.
Influencer Marketing Trends that US Marketers Plan to Adopt in 2018 (% of respondents)
Challenges of Influencer Marketing in 2018 According to US Marketers (% of respondents)
US Marketers Who Require that Influencers Disclose Sponsored Content to Comply with Federal Trade Commission (FTC) Regulations, Nov 2017 (% of respondents)
Social Media Platforms that Are Most Important to Their 2018 Influencer Marketing Strategy According to US Marketers (% of respondents)
Expected Change in 2018 Influencer Marketing Budget According to US Marketers (% of respondents)
Organic Social Marketing: Why Some Brands Still Make It a Priority
The Global Media Intelligence Report, 2017
Pinterest Uses Search Advertising to Stand Out in the Social Media Space
In-Stream Advertising Is a Smart but Expected Move by Facebook
How Social Media Marketers Can Leverage Marketing Technology
How Benefit Cosmetics Uses Organic vs. Paid Social