US Digital Video Ad Benchmarks: Completion Rate, by Device, Q1 2015-Q1 2016 (among impressions served by TubeMogul) - eMarketer
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US Digital Video Ad Benchmarks: Completion Rate, by Device, Q1 2015-Q1 2016 (among impressions served by TubeMogul)

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  • Measurement:

    (among impressions served by TubeMogul)

  • Data Covered:

  • Source:

    TubeMogul

  • Methodology:

    Data is from the May 2016 TubeMogul report titled "Q1 2016 Quarterly Update: United States." Data is derived from digital display and video campaigns executed on the TubeMogul platform during April 2015-March 2016, spanning millions of connected TV, desktop pre-roll, display and mobile pre-roll ad views (including in-app and browser via smartphone and tablet). TubeMogul is a video advertising platform.

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