Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketer's in today's fast-paced digital world and how the brand focuses on quality over quantity when it comes to growing its subscribers.
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Mobile App Performance Metrics Worldwide: Average Time from Last Usage Session to Uninstall, by App Category, Jan-July 2018 (days)
What Actions Do US Digital Buyers Take When Using a Retailer's Mobile App While in Its Store? May 2018 (% of respondents)
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Facebook Messenger Ads: Are They Worth It?
Sep 20, 2018
Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.
The Weekly Listen: Even Pricier Phones, Social Anxiety and the Privacy Tables Are Turned
Sep 16, 2018
In Two Years, Users in Canada Will Spend More Time with Mobile than TV
Sep 14, 2018
In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.
Most Apps Get Deleted Within a Week Of Last Use
Sep 13, 2018
On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.
How the New Texting Standard Will Change Messaging and Marketing
Sep 10, 2018
John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.
How Quartz Turns Content Into Conversations for Facebook Messenger
Sep 10, 2018
John Keefe, bot developer and app product manager at Quartz, discusses how the digital publisher uses Facebook Messenger to create loyal readers.
How Much Time Do US Teens vs. Adults Spend on Desktop/Laptop and Mobile? Jan-June 2018 (hours per month)
Aug 29, 2018
Smartphone Sales Worldwide, by Brand, Q2 2017 & Q2 2018 (millions of units and % of total)
Aug 28, 2018
How Big a Problem Is Teens' Screen Usage?
Aug 27, 2018
In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.
US Weekly Media/Device Reach, Q1 2018 (millions)
Aug 22, 2018
Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.
Aug 20, 2018
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?