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Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available

Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available

Nov 20, 2019

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.

Worldwide Snapchat Usage to Grow More than 14% This Year

Nov 19, 2019

Following a redesign in early 2018 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023.

China Is Moving Toward a Cashless Society

China Is Moving Toward a Cashless Society

Oct 31, 2019

In 2019, we estimate that 577.4 million people in China made a purchase via proximity mobile payment within a six-month period. Those users account for 49.6% of the country’s population. Next year, more than half of the population will utilize this payment method, with that figure rising to 60.5% in 2023.

Global Mobile Payment Users 2019

Global Mobile Payment Users 2019

Oct 24, 2019

The global payment market will hit a major milestone in 2020: 1.06 billion people are expected to make a proximity mobile payment. But even as countries like China and Sweden take steps toward a cashless society, most of the world will still rely on cash and cards.

Latin America Mobile Payment Users 2019

Latin America Mobile Payment Users 2019

Oct 24, 2019

This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

The Ninth Annual Global Media Intelligence Report Is Now Available

Oct 18, 2019

eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.

Mobile In-Game Advertising

Mobile In-Game Advertising

Oct 17, 2019

With gaming shifting to mobile, developers increasingly turn to ads, while marketers realize that games can reach a wide array of people.

Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads

Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads

Oct 17, 2019

Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.

Why Subscription Gaming Services Are Having a Moment

Why Subscription Gaming Services Are Having a Moment

Oct 16, 2019

Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.