Mobile

Interviews

More On: Mobile

See All

Is App-Install Fraud on the Rise?

Nov 19, 2018

Fraudsters are trying to make a buck off the ad dollars that flow to mobile. Some research suggests that more than one-quarter of app installs are fraudulent.

This Is the Biggest Mistake You Can Make with Push Notifications

Nov 16, 2018

When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.

Who Is Using Spotify?

Nov 16, 2018

Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.

The Mobile Payments Series: Germany

Nov 08, 2018

The cash culture in Germany is holding back mobile payment adoption in the country. Many people are comfortable paying with cash and don’t see any significant benefits to changing their habits, especially older generations.

The Mobile Payments Series: China

Nov 07, 2018

In China, mobile payments have made large inroads thanks to rapid smartphone adoption and the absence of alternative payment methods.

The Mobile Payments Series: The UK

Nov 06, 2018

Mobile payment adoption in the UK isn't as widespread as in other markets, with only 7.2 million people in the country expected to use the payment method this year.

The Mobile Payments Series: India

Nov 05, 2018

India is home to the world’s fastest growing proximity payment market. According to eMarketer estimates, adoption is projected to jump nearly 40% this year.

Teens and Their Smartphones: Too Much of a Not-Always-Good Thing?

Oct 26, 2018

As smartphone ownership becomes the norm among teens, the device dominates their overall digital usage. And even teens themselves wonder whether they use it too much.

US Ad Spending 2018

Oct 16, 2018

Our updated US ad spending forecast shows digital ad spending outpacing expectations. Digital media will capture $111.14 billion in ad dollars in 2018 and surpass traditional media ad spending by 2019, according to our latest estimates.