Mobile

Reports

Interviews

More On: Mobile

See All

Want to Reach Gamers? Try Mobile

Jan 10, 2019

Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play.

Hey Siri, What Are Hearables?

Jan 09, 2019

As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

What's Behind the Sudden Growth of TikTok?

Jan 02, 2019

No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?

How Many Gen Xers Use Wearables?

Dec 19, 2018

Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.

How Many Millennials Use Wearables?

Dec 18, 2018

This year, 23.8 million US millennials will have used a wearable device at least once per month. That's roughly a third of the millennial population, according to our estimates.

How Many Teens Use Wearables?

Dec 17, 2018

Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.