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People Continue to Rely on Maps and Navigational Apps

People Continue to Rely on Maps and Navigational Apps

Jul 18, 2019

Maps and navigation apps are essential tools for smartphone users, and we forecast that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. We expect that growth will remain steady in the coming years, and penetration will be 67.6% by 2021.

What Retailers Need to Know About the Mobile App Install Marketplace

What Retailers Need to Know About the Mobile App Install Marketplace

Jul 18, 2019

As of June 2019, there were 1.8 million apps in the Apple App Store, and 3.1 million apps in the Google Play Store, according to App Annie.

US Consumers Appreciate In-Game Ads

US Consumers Appreciate In-Game Ads

Jul 17, 2019

According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.

Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles

Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles

Jul 15, 2019

We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.

Location Intelligence Roundup 2019

Jul 11, 2019

Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.

US Food Delivery App Usage Will Approach 40 Million Users in 2019

US Food Delivery App Usage Will Approach 40 Million Users in 2019

Jul 02, 2019

Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.

Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Jun 27, 2019

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

Average Time Spent with Media in France

Jun 12, 2019

Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.