More On: Mobile

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How to Improve Your App’s Visibility, Organically

May 22, 2018

Mobile app marketers are dealing with a staggering amount of competition to win users’ attention. But the challenges don’t end there. Mobile app users are a fickle bunch, known to download apps, then use them a few times before either uninstalling or ignoring them.

How Did You Find that App?

May 18, 2018

New data from Sensor Tower indicates that the path to a download of a game app is different from a nongame app.

What's Improving Online-to-Offline Capabilities?

May 17, 2018

With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.