Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
The Mistakes Marketers Make with Web Push Notifications
Senior Vice President, Product and Marketing
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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Survey: Customers Rely On Mobile While Shopping In Physical Stores | Sponsored Content
May 10, 2019
Mobile shopping or brick-and-mortar? When it comes to retail, that's not an either-or question, according to new data from RetailMeNot Inc and Kelton Global.
Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates
May 08, 2019
According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.