Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
The Mistakes Marketers Make with Web Push Notifications
Senior Vice President, Product and Marketing
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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What Features Do Smartphone Owners Worldwide Expect from a 5G-Capable Smartphone? (% of respondents, Jan 2019)
App vs. Browser Share of Time Spent Using Mobile Internet Among Mobile Internet Users in Canada, Dec 2017 vs. March 2019 (% of total)
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Survey: Customers Rely On Mobile While Shopping In Physical Stores | Sponsored Content
May 10, 2019
Mobile shopping or brick-and-mortar? When it comes to retail, that's not an either-or question, according to new data from RetailMeNot Inc and Kelton Global.
Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates
May 08, 2019
According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.
More Than Half of US Social Network Users Will Be Mobile-Only in 2019
Apr 26, 2019
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.
Omnichannel Ad Buyers Still Need Education on In-App Opportunities
Apr 26, 2019
Native advertising has dominated the digital display market, and it can be the main (or even exclusive) way of reaching consumers with display ads. Native ads have a particularly strong foothold in mobile apps, which account for a significant share of how internet users spend their time.