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Facebook Messenger Ads: Are They Worth It?

Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

In Two Years, Users in Canada Will Spend More Time with Mobile than TV

Sep 14, 2018

In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.

Most Apps Get Deleted Within a Week Of Last Use

Sep 13, 2018

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

How the New Texting Standard Will Change Messaging and Marketing

Sep 10, 2018

John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.

How Quartz Turns Content Into Conversations for Facebook Messenger

Sep 10, 2018

John Keefe, bot developer and app product manager at Quartz, discusses how the digital publisher uses Facebook Messenger to create loyal readers.

How Big a Problem Is Teens' Screen Usage?

Aug 27, 2018

In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

Aug 20, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?