Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
The Mistakes Marketers Make with Web Push Notifications
Senior Vice President, Product and Marketing
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
There are 8298 charts about 'Mobile'
Most Recent Charts
US Adults and Children in Households with Only Mobile Phone Service, H1 2015-H1 2018 (% of respondents in each group)
US Adults with Only Mobile Phone Service, by Gender, H1 2015-H1 2018 (% of respondents in each group)
More On: MobileSee All
Want to Reach Gamers? Try Mobile
Jan 10, 2019
Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play.
Hey Siri, What Are Hearables?
Jan 09, 2019
As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.
What's Behind the Sudden Growth of TikTok?
Jan 02, 2019
No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?
How Many Gen Xers Use Wearables?
Dec 19, 2018
Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.
How Many Millennials Use Wearables?
Dec 18, 2018
This year, 23.8 million US millennials will have used a wearable device at least once per month. That's roughly a third of the millennial population, according to our estimates.
Which Activities Have US Smartphone/Tablet Owners Done Using Apps On Their Smartphone/Tablet in the Past Month? (% of respondents, by demographic, Dec 2018)
Dec 18, 2018
How Many Teens Use Wearables?
Dec 17, 2018
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.