Web push notifications seem to be popping up everywhere, and that's the problem. Too often, marketers aren't waiting to demonstrate value before asking for the opt-in.
Senior Vice President, Product and Marketing
It's Still Difficult to Get Push Notifications Right
Director, Product Marketing
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
There are 1790 charts about 'Mobile'
Most Recent Charts
Smartphone Owners in Select Nordic Countries Who Use Select Social Media Platforms Daily, July 2019 (% of respondents)
Leading US Social Messaging Apps Ranked by Unique Visitors/Viewers, by Race/Ethnicity, Sep 2019 (thousands)
Mobile App Store Revenues and Downloads for Game vs. Nongame Apps Worldwide, by OS, Q3 2019 (billions)
More On: MobileSee All
Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available
Nov 20, 2019
As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.
Worldwide Snapchat Usage to Grow More than 14% This Year
Nov 19, 2019
Following a redesign in early 2018 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023.
China Is Moving Toward a Cashless Society
Oct 31, 2019
In 2019, we estimate that 577.4 million people in China made a purchase via proximity mobile payment within a six-month period. Those users account for 49.6% of the country’s population. Next year, more than half of the population will utilize this payment method, with that figure rising to 60.5% in 2023.
Global Mobile Payment Users 2019
Oct 24, 2019
The global payment market will hit a major milestone in 2020: 1.06 billion people are expected to make a proximity mobile payment. But even as countries like China and Sweden take steps toward a cashless society, most of the world will still rely on cash and cards.
Latin America Mobile Payment Users 2019
Oct 24, 2019
This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.
The Ninth Annual Global Media Intelligence Report Is Now Available
Oct 18, 2019
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.
Mobile In-Game Advertising
Oct 17, 2019
With gaming shifting to mobile, developers increasingly turn to ads, while marketers realize that games can reach a wide array of people.
Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads
Oct 17, 2019
Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.
Why Subscription Gaming Services Are Having a Moment
Oct 16, 2019
Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.
Global Media Intelligence 2019: India
Oct 15, 2019