This week, we're taking a look at the key digital trends worldwide, based on our recent Global Media Intelligence report. First up, we're taking a look at subscription OTT users.
This year, eMarketer expects 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.
That falls in line with other studies, like the H1 2018 survey from GlobalWebIndex, which found that nearly 70% of internet users have used a SVOD service in the past month. (GlobalWebIndex's penetration is higher than eMarketer's because it polled respondents ages 16 to 64, while eMarketer's forecasts encompass all ages.)