Executive Summary

Top card networks have banded together to create a joint buy button in the hopes of creating a streamlined online payment experience for consumers that stands out among its many competitors, creating new competition in the online checkout space.

Three Key Questions This Report Will Answer:

• Why do consumers use buy buttons and why do payments firms offer them?
• What is Secure Remote Commerce?
• What can the firms behind Secure Remote Commerce do to ensure the initiative succeeds, and what can competing firms do to succeed despite its debut?

WHAT’S IN THIS REPORT? In this report, Business Insider Intelligence lays out what SRC and its buy button are, how the button works for both consumers and merchants, and the obstacles between it and widespread adoption. We then analyze what the environment for buy buttons looks like after SRC's introduction, what the impacts of its debut are, and what firms will benefit and be hurt by it. Finally, we present recommendations for card networks, competing digital wallets, merchants, and payments service providers (PSPs) on what they can do to succeed now that the SRC buy button has launched.